PressBox Articles

• MarkApp Achieves Official Registration as IAB TCF Vendor

  4 months ago News

  

  MarkApp (MarkApp Media LTD), an innovative leader in digital advertising technology, proudly announces its official registration as a vendor under the Transparency and Consent Framework (TCF) managed by IAB Europe. The Interactive Advertising Bureau (IAB) Europe's TCF is an essential compliance [...]

• Seedtag Launches AI Intention Models to Unlock Real-Time User Intent

  4 months ago News

  

  Seedtag, the global contextual advertising company, has today (April 2nd, 2025) announced the launch of its AI Intention Models, a context-driven and effective advertising approach that distinguishes between casual browsing and transactional readiness in real-time, without relying on personal data. Designed [...]

• The Objective Achieves a 400% ROI Thanks to the Opti Digital SaaS Platform

  4 months ago News

  

  Opti Digital, a leading premium advertising monetisation platform, has formed a strategic partnership with The Objective, Spain's fastest-growing digital newspaper over the past two years. By integrating Opti Digital's advanced platform, The Objective has significantly optimised its programmatic strategy, achieving [...]

• VIOOH & MCDecaux, Japan Branch Office of JCDecaux, Launch its Programmatic DOOH Offer in Japan

  4 months ago News

  

  MCDecaux, Japan branch office of JCDecaux, the number one outdoor advertising company worldwide, announces that MCDecaux is today (April 1st, 2025) launching the programmatic purchase of the premium digital inventory in Japan. The inventory starts with 55 digital screens all available [...]

• NumberEight Partners with Carbonatix to Elevate Programmatic Audio Advertising with Audience Curation

  4 months ago News

  

  NumberEight, a global leader in privacy-first, ID-less data solutions, is excited to announce a strategic partnership with Carbonatix, a pioneer in programmatic digital audio advertising.  This collaboration integrates NumberEight’s Affinity Audience solution into Carbonatix’s advanced audio ecosystem—powering both web-based text-to-speech (TTS) [...]

• Chalice AI Launches in EMEA, Led by Managing Director Freddie Turner

  4 months ago News

  

  Chalice AI, the US-based advertising technology company, today (April 1st, 2025) announces its expansion into the EMEA market, led by Freddie Turner, former managing director of MiQ UK. This marks a significant milestone in Chalice AI's mission to revolutionise advertising [...]

• Mass Mutual Campaign Starring NCAA Star Flau’jae Johnson Tops Chart Of Most Emotionally Engaging March Madness Ads

  4 months ago News

  

  A Mass Mutual ad starring NCAA basketball star Flau’jae Johnson, tennis champion Madison Keys, and World Cup winner Christen Press tops a chart of the most emotionally engaging March Madness ads (so far). WIth the annual NCAA tournament in full swing, [...]

• Kinetiq & DAIVID Partner to Transform TV Advertising Measurement with AI-Driven Insights

  4 months ago News

  

  Kinetiq, the AI-powered platform unifying global media intelligence into actionable insights, today (March 27th, 2025) announced a strategic partnership with DAIVID, a pioneer in using AI to measure and improve the effectiveness of brands’ creative, to redefine how advertisers evaluate [...]

• Opti Digital Launches Ad Manager Hub: The Next-Gen SaaS Platform for Publishers

  4 months ago News

  

  Opti Digital, a rising leader in the ad tech industry since its founding in 2018, is proud to announce a significant milestone: Its Ad Manager Hub, previously an in-house management tool, is now available globally as a powerful SaaS platform [...]

• MarkApp Launches Advanced Prebid Adapter for Enhanced Monetisation of Web & App Inventory

  4 months ago News

  

  MarkApp, a leading provider in advertising technology solutions, has officially launched its advanced Prebid Adapter, designed specifically to enable web publishers and mobile app developers to seamlessly integrate with MarkApp's innovative ad exchange ecosystem. This robust Prebid Adapter provides optimised [...]