PressBox Articles
MarkApp Achieves Official Registration as IAB TCF Vendor
MarkApp (MarkApp Media LTD), an innovative leader in digital advertising technology, proudly announces its official registration as a vendor under the Transparency and Consent Framework (TCF) managed by IAB Europe. The Interactive Advertising Bureau (IAB) Europe's TCF is an essential compliance [...]
Seedtag Launches AI Intention Models to Unlock Real-Time User Intent
Seedtag, the global contextual advertising company, has today (April 2nd, 2025) announced the launch of its AI Intention Models, a context-driven and effective advertising approach that distinguishes between casual browsing and transactional readiness in real-time, without relying on personal data. Designed [...]
The Objective Achieves a 400% ROI Thanks to the Opti Digital SaaS Platform
Opti Digital, a leading premium advertising monetisation platform, has formed a strategic partnership with The Objective, Spain's fastest-growing digital newspaper over the past two years. By integrating Opti Digital's advanced platform, The Objective has significantly optimised its programmatic strategy, achieving [...]
NumberEight Partners with Carbonatix to Elevate Programmatic Audio Advertising with Audience Curation
NumberEight, a global leader in privacy-first, ID-less data solutions, is excited to announce a strategic partnership with Carbonatix, a pioneer in programmatic digital audio advertising. This collaboration integrates NumberEight’s Affinity Audience solution into Carbonatix’s advanced audio ecosystem—powering both web-based text-to-speech (TTS) [...]
MarkApp Launches Advanced Prebid Adapter for Enhanced Monetisation of Web & App Inventory
MarkApp, a leading provider in advertising technology solutions, has officially launched its advanced Prebid Adapter, designed specifically to enable web publishers and mobile app developers to seamlessly integrate with MarkApp's innovative ad exchange ecosystem. This robust Prebid Adapter provides optimised [...]
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