PressBox Articles

  • PubMatic Releases Industry-First Independent Omnichannel Wrapper Solution

    Premium digital advertising technology company, PubMatic, has announced that it is expanding OpenWrap, a first Prebid-based enterprise wrapper solution, to support OTT and CTV inventory. Building upon OpenWrap’s success on desktop, mobile and in-app, publishers can now programmatically monetise inventory [...]

  • AdPushup Releases New Publisher Dashboard with Redesigned UI, Better Reporting, and More

    AdPushup, the full-stack revenue optimisation platform, has released AdPushup 2.0, following almost a year of extensive engineering. The latest iteration has decoupled features from the original layout editor engine following a modular architecture. In addition, multiple changes and improvements have [...]

  • DoubleVerify Partners with Snapchat to Authenticate Media Quality

    DoubleVerify ("DV"), a leading independent platform for digital media measurement software and analytics, today announced a partnership with Snapchat to authenticate ad viewability and prevent digital ad fraud and sophisticated invalid traffic (SIVT). Now, brands can authenticate the quality of Snapchat [...]

  • ADmantX Boosts its Brand Care Offering

    ADmantX, a leading data provider of natural language processing (NLP) cognitive semantic-based solutions, today announces it has launched new brand safety categories for different vertical sectors to reinforce its Brand Care offering. Powered by its Natural Language Processing (NLP) technology, [...]

  • Bastien Faletto: New Sales Director Southern Europe at 1plusX

    The predictive marketing and data management platform 1plusX announces the appointment of Bastien Faletto as Sales Director Southern Europe. Formerly, he was Director of International Markets at nugg.ad – Zalando Marketing Services. Following the announcement, in early 2019, of the [...]

  • Bidstack Partners with The Trade Desk

    In-game advertising platform Bidstack Group plc continues to build strong partnerships in the digital advertising space and today proudly announces its new collaboration with globally recognised The Trade Desk, to bolster its programmatic offering for in-game advertising. Trading online display advertising [...]

  • PubMatic Receives Compliance Certification for IAB Tech Lab’s Open Measurement SDK

    Premium digital technology company, PubMatic, has announced that it has achieved certification for IAB Tech Lab’s Open Measurement SDK Integration Validation Compliance (IVC) for Display ad formats. By supporting this initiative, PubMatic will help drive improved in-app viewability and verification [...]

  • MGID launches Smart Widget for Accelerated Mobile Pages

    MGID, a global pioneer in native advertising, has announced that its Smart Widget technology is now available to integrate into accelerated mobile pages (AMP). As the first platform to offer a resizable AMP feed to publishers, the move serves a [...]

  • PubMatic Q2 Report Signals Growing Focus on Combating Advertising Fraud

    Premium digital technology company, PubMatic, has released the findings of its second Quarterly Mobile Index (QMI), highlighting three key Q2 2019 trends to provide both advertisers and publishers with insights around mobile advertising, leading to smarter programmatic strategies and future [...]

  • Axel Springer’s Former Head of Data Products Joins 1plusX

    Carolin Bink, Axel Springer’s head of data products at Group level until July 2019, and previously head of data & performance at Axel Springer's Media Impact, has joined 1plusX, the profile platform developed by two ex-Google directors. Over the last three [...]

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