PressBox Articles

• Adverty Completes Integration with US-Based Digital Advertising Technology Platform Smaato

  4 years ago News

  

  Adverty AB (publ) has completed the technical integration with US-based Smaato's Digital Advertising Technology Platform, which gives publishers and app developers control over their monetisation strategy when delivering ads to mobile apps and games. The partnership enables Smaato’s wide range [...]

• Semasio and The Trade Desk Expand Partnership to Let Advertisers Combine Contextual and Audience Targeting

  4 years ago News

  

  Today, Unified Semantic Targeting provider Semasio and leading independent Demand Side Platform (DSP) The Trade Desk™ announce the extension of their partnership, offering The Trade Desk’s clients a greater range of targeting options. Advertisers will now be able to unify [...]

• Impact’s Fiscal Year Q2 2020: New Client Wins, a New Office in Berlin, and C-Suite Appointment

  4 years ago News

  

  Impact, the global leader in partnership automation, recently wrapped the company’s 2nd quarter of fiscal year 2020. This quarter brought a number of successes for the company, including the addition of 196 new customers globally, a new office in Berlin, the release [...]

• InfoSum Raises $15.1 million in Series A Funding

  4 years ago News

  

  InfoSum, the world’s leading provider of decentralised marketing infrastructure, today announces the completion of its Series A funding round, raising $15.1 million.  InfoSum has built the world’s first decentralised marketing infrastructure that enables companies of every size and industry to collaborate [...]

• Sojern Publishes Latest COVID Impacts on Europe

  4 years ago News

  

  With access to real-time traveller audiences and visibility into global travel demand, Sojern has released its latest findings on how the COVID crisis is effecting travel to, from, and around Europe. Based on data collected on the 24th August 2020 [...]

• Exponential Interactive Announces its New Business Division, VDX.tv, is Expanding into International Markets

  4 years ago News

  

  Digital advertising leader Exponential Interactive announces today that it is rolling out its new, video driven business division, VDX.tv, in international markets. VDX.tv allows brands to serve tailor-made video-driven experiences across screens, including connected TV (CTV) and over-the-top (OTT). This [...]

• Adverty Becomes Latest Vendor to Join IAB Europe’s TCF

  4 years ago News

  

  Today, Adverty AB (publ) announced their approved status as the latest vendor to join IAB Europe’s Transparency and Consent Framework (TCF), designed to help all parties in the digital advertising chain to ensure they comply with data protection regulations (GDPR) [...]

• Verve Group Receives IAB Tech Lab’s Open Measurement SDK Certification

  4 years ago News

  

  Verve Group, a global brand performance ad platform, today announced that it received the IAB Tech Lab’s Open Measurement (OM) SDK certification for display and native video ad formats. This certification provides Verve Group partners with stronger ad viewability measurement [...]

• Unruly Data Uncovers UK Consumer Attitudes Towards CTV During COVID-19

  4 years ago News

  

  Research Finds CTV More Effective at Driving Key Consumer Behaviours   77% Of UK Consumers Prefer To Watch TV Shows For Free With Ads Than Pay To Watch Ad-Free  57% Plan To Reduce Amount They Pay For TV  Video advertising platform Unruly today (26th August) released a study that investigates consumer attitudes and [...]

• MGID Partners with Opera Ads to Expand Reach for Advertisers

  4 years ago News

  

  MGID, the global pioneer in native advertising, yesterday (24th August) announced it has signed a deal with Opera Ads, one of the world’s major browser providers and leader in AI-driven content delivery. Through the deal, MGID will provide advertisers with access to [...]