PressBox Articles

• Andy Curran Steps into CEO Role at Pubguard, with Alan Ngai Joining as COO

  5 years ago News

  

  Pubguard, the malvertising and ad quality platform and a subsidiary of leading in-game advertising platform Bidstack Group (LSE:BIDS), has announced the appointment of Andy Curran as CEO and Alan Ngai as COO. As CEO of Pubguard, Andy Curran will focus on [...]

• The Programmatic University to Offer Free Course

  5 years ago News

  

  Be ready for the Future of Programmatic - The Programmatic University is offering its first-ever free training course in conjunction with Scibids Technology to educate the market on machine-learning programmatic optimization. The programmatic landscape has evolved tremendously over the past 10 [...]

• tmwi Appoints UK Sales Director as it Pursues Further Growth Opportunities

  5 years ago News

  

  Warwickshire-based award winning marketing agency, tmwi, has appointed a new UK sales director as it actively pursues growth to capitalise on opportunities in the market at this time. Andrew Robinson joins from Reach Plc, where he was regional commercial director for [...]

• Westwood One Selects Placements.io to Power Industry-Leading Podcast Advertising Solutions

  5 years ago News

  

  CUMULUS MEDIA’S Westwood One, the largest audio network in America, has selected Placements.io, the leader in revenue and billing management for media companies, to create a custom operating management system that will integrate with Megaphone, the largest podcast hosting and [...]

• Study: Contextual Targeting More Cost Efficient than Behavioural; GumGum Most Accurate Contextual Vendor

  5 years ago News

  

  GumGum today published a case study indicating that digital advertising campaigns that employ contextual targeting are more cost efficient than behaviourally targeted campaigns. The study, sponsored in partnership with Dentsu Aegis Network and conducted by an independent third-party researcher, also found [...]

• LiveRamp Report Finds COVID-19, Brexit, and Walled Gardens As Threats to UK Ad Industry

  5 years ago News

  

  LiveRamp (NYSE: RAMP), the leading data connectivity platform, today launches its new report ‘The New Internet,’ sharing insights from senior advertising and marketing leaders about the challenges that the advertising industry needs to navigate in the coming year.   The research, conducted by [...]

• IAB Europe Releases Industry Guide to Supply Path Optimisation (SPO)

  5 years ago News

  

  IAB Europe, the leading European-level industry association for the digital advertising and marketing ecosystem, has today released an Industry ‘Guide to Supply Path Optimisation (SPO)’. Written by industry experts from across the supply chain including Bloomberg Media, DoubleVerify and Vodafone, [...]

• Fineco and Hearts & Science Launch First Outdoor Campaign with Atlas, Talon’s Automated OOH Buying Platform

  5 years ago News

  

  European financial services company Fineco, have worked with Hearts & Science to activate ‘Trade Without Compromise’, its first UK OOH campaign encouraging trade investors to return to the UK market post-COVID. The campaign was the first to run on Talon’s [...]

• Talon Redefines the OOH Programmatic Market by Launching Atlas, its Intelligent Digital Planning and Buying Platform

  5 years ago News

  

  Talon, the leading independent OOH specialist, has further strengthened its technology portfolio by launching Atlas, its intelligent automated digital OOH buying platform. As one of the biggest investors in digital OOH, Talon used its specialist knowledge and technology expertise to [...]

• Adverty Invents and Launches New In-Game Brand Advertising Format with Seamless In-MenuTM Ads

  5 years ago News

  

  Adverty AB (publ) has invented and launched a new in-game brand advertising format called In-MenuTM, which enables contextually relevant IAB display banner ads on menu screens in between gameplay. The new ad unit, along with Adverty’s In-PlayTM format, completes a [...]