PressBox Articles

• UK Media Buyers Expect Ad Spend Bounce-Back, FreeWheel Research Reveals

  5 years ago News

  

  New research from FreeWheel, a Comcast Company, has found that media buyers are confident about ad spend bounce-back in most sectors in the coming months. The survey targeting media agencies, DSPs and direct advertisers, looked at buy-side perceptions of advertising in the [...]

• Sojern Publishes Latest COVID-19 Europe Travel Insights

  5 years ago News

  

  With access to real-time traveller audiences and visibility into global travel demand, Sojern is in a unique position to share the up-to-date travel information and trends. These latest insights are based on data from over 350 million traveller profiles and [...]

• Verve Group Announces Migration to Google Cloud

  5 years ago News

  

  PubNative, as part of Verve Group, has recently switched its data processing and compute workloads to Google Cloud Platform. Cloud computing holds an important position in the ad tech environment and can easily become the bottleneck in regards to network [...]

• Impact opens German office appointing Felix Schmidt as Country Manager

  5 years ago News

  Impact, the global leader in Partnership Automation™, today announces the opening of its first office in Germany along with the appointment of Felix Schmidt as country manager for the DACH region, which includes Germany, Austria and Switzerland. Schmidt will be responsible [...]

• White Bullet Expands Tech and AI Team across EMEA

  5 years ago News

  White Bullet Solutions, the digital marketing transparency experts today announced they have significantly increased their team of technology specialists. The increased team of technology experts will enhance the depth of knowledge and expertise in machine learning, video advertising, app/OTT advertising [...]

• IAB Europe Releases ‘Guide to Brand Safety & Brand Suitability Definitions & Best Practices Across Europe’

  5 years ago News

  

  IAB Europe, the leading European-level industry association for the digital advertising and marketing ecosystem, has today released a ‘Guide to Brand Safety & Brand Suitability Definitions & Best Practices across Europe’. The aim of this guide is to share background [...]

• Captify’s Programmatic Search Intelligence (PSI) Marks Paradigm Shift in Programmatic Efficiency

  5 years ago News

  

  Captify, the global leader in search intelligence, today announced the launch of PSI, a revolutionary, new product in partnership with PubMatic, a digital advertising technology company. PSI enables advertisers to curate custom Private Marketplace (PMP) deals by mapping Captify’s dynamic [...]

• tmwi Strengthens Client Offering with Trio of Key New Hires

  5 years ago News

  

  tmwi, an award-winning marketing agency, has announced a series of new hires as it looks to expand its team of experts in response to a recent period of growth. They are doubling down on new and current business expansion, with [...]

• How COVID-19 Affected the CEE Advertising Industry: Admixer Shares Survey Results

  5 years ago News

  

  In June, the independent ad tech company Admixer surveyed ad tech vendors, brands, advertisers, and ad agencies to assess the impact of the COVID-19 crisis on the CEE advertising market. Admixer asked 61 respondents from Ukraine, Moldova, Belarus, Georgia, and [...]

• STV partners with FreeWheel to boost OTT and STB offering

  5 years ago News

  

  FreeWheel, a Comcast Company, and the provider of the industry’s leading video advertising software, today announced its partnership with STV, the home of news and entertainment in Scotland, which will allow the broadcaster to monetise its content across OTT [...]