PressBox News

• New IAB Europe Study Reveals Consumer Views on Personalised Ads, Privacy, and Free Online Services

  7 months ago News

  

  A new study by IAB Europe, conducted by leading research firm Kantar, reveals fresh insights into how European consumers perceive online advertising, data privacy, and the trade-offs that sustain free digital services.  As debates around privacy regulation and the future of [...]

• Opti Digital Launches the Fifth Edition of the Green Challenge to Support Reforestation in Bolivia

  7 months ago News

  

  As part of its Corporate Social Responsibility (CSR) commitment, Opti Digital, a premium monetisation platform, is proud to announce the fifth edition of the Opti Digital Green Challenge, an annual eco-friendly sports event that brings together stakeholders from the online [...]

• Ogury Launches Ogury One, A New Advertising Platform to Address Signal Loss

  7 months ago News

  

  Ogury, the leader in advertising solutions fuelled by exclusive data and grounded in privacy, today (April 8th, 2025) announced the launch of its new client-facing platform. Designed for brands and agencies, Ogury One empowers users to fully leverage its Personified [...]

• Nexxen Addresses Advertising Fragmentation in German Market with Launch of TV Intelligence Solution   

  7 months ago News

  

      Nexxen, a global, unified advertising technology platform with deep expertise in data and advanced TV, today (April 8th, 2024) announced the launch of its TV Intelligence (“TVI”) solution in Germany, enabling advertisers to more effectively activate and optimise their campaigns [...]

• IAB Europe Launches LEAF: Smart Solutions for Sustainable Digital Advertising

  7 months ago News

  

  IAB Europe, the European-level industry association for the digital marketing and advertising ecosystem, today (April 3rd, 2025) announced the introduction of LEAF, a suite of utilities designed to support the reduction of environmental impact in digital advertising campaigns. Developed as [...]

• DoubleVerify Strengthens Ad Tech Ecosystem, Makes Strategic Investment in FirstPartyCapital to Drive Industry-Wide Innovation

  7 months ago News

  

  FirstPartyCapital (FPC), an early-stage venture capital firm specialising in ad tech, martech, and digital media, today (April 2nd, 2025) announced a strategic investment from DoubleVerify, the leading software platform for digital media measurement, data, and analytics. The investment strengthens FirstPartyCapital’s [...]

• MarkApp Achieves Official Registration as IAB TCF Vendor

  7 months ago News

  

  MarkApp (MarkApp Media LTD), an innovative leader in digital advertising technology, proudly announces its official registration as a vendor under the Transparency and Consent Framework (TCF) managed by IAB Europe. The Interactive Advertising Bureau (IAB) Europe's TCF is an essential compliance [...]

• Seedtag Launches AI Intention Models to Unlock Real-Time User Intent

  7 months ago News

  

  Seedtag, the global contextual advertising company, has today (April 2nd, 2025) announced the launch of its AI Intention Models, a context-driven and effective advertising approach that distinguishes between casual browsing and transactional readiness in real-time, without relying on personal data. Designed [...]

• The Objective Achieves a 400% ROI Thanks to the Opti Digital SaaS Platform

  7 months ago News

  

  Opti Digital, a leading premium advertising monetisation platform, has formed a strategic partnership with The Objective, Spain's fastest-growing digital newspaper over the past two years. By integrating Opti Digital's advanced platform, The Objective has significantly optimised its programmatic strategy, achieving [...]

• VIOOH & MCDecaux, Japan Branch Office of JCDecaux, Launch its Programmatic DOOH Offer in Japan

  7 months ago News

  

  MCDecaux, Japan branch office of JCDecaux, the number one outdoor advertising company worldwide, announces that MCDecaux is today (April 1st, 2025) launching the programmatic purchase of the premium digital inventory in Japan. The inventory starts with 55 digital screens all available [...]