PressBox News
Experian: "New Year, New Me" Is Now a Year-Round Wellness Mindset
New insights from global data and technology company, Experian, and Reward, global leader in customer engagement and commerce media, shows that health and wellbeing spending has shifted from a seasonal January behaviour to a consistent, all-year round protected part of [...]
Kargo Raises the Bar on Campaign Measurement in India with Independent Validation from Adelaide & Lifesight
As digital advertising in India faces growing scrutiny, Kargo, the only media marketplace with 100% premium supply, is reinforcing its commitment to transparent, independently verified campaign measurement. The company believes performance should be proven through trusted third parties, not self-reported [...]
Teads Partners with Google TV™ to Expand CTV HomeScreen Availability Globally
Teads, the omnichannel outcomes platform, has partnered with Google TV to expand its connected TV (CTV) HomeScreen ad inventory significantly. This strategic partnership gives brands access to one of the most prominent, high-attention placements on connected television, appearing as the [...]
DAIVID Chosen for CIMM’s Inaugural Startup Programme Supporting the Future of Media Measurement
DAIVID, the advertising industry’s most reliable and scalable source of creative data, has been named an inaugural member of the Coalition for Innovative Media Measurement (CIMM) 2026 Startup Programme following a rigorous review process conducted by CIMM’s executive team and [...]
Eyal Betzalel Named COO of Overwolf Ads to Support Gaming Media Empire Expansion
Overwolf Ads, a world-leading ad tech gaming platform empowering brands and advertisers to reach over 113 million monthly gamers across hundreds of the world’s biggest video game titles, announced that Eyal Betzalel, veteran ad tech entrepreneur and co-founder and former [...]
Spyrosoft AdTech Appoints Piotr Korzeniowski to its Advisory Board
Spyrosoft AdTech, a software development company specialising in advertising technology (ad tech) solutions, today (5th February, 2026) announced the appointment of Piotr Korzeniowski, effective February 2026. Piotr brings extensive domain experience across the advertising, marketing, and technology industries. Across his career, [...]
Axeptio Launches Global Privacy Control (GPC) Support to Strengthen Compliance with US Privacy Regulations
Axeptio, a consent management platform used by more than 80,000 websites worldwide, has announced the launch of its new Global Privacy Control (GPC) feature. This functionality allows businesses to automatically detect and honour GPC signals sent by users’ browsers, in line [...]
Raptive Partners with Intent IQ to Improve Publisher Monetisation & Advertiser Reach
Intent IQ, a privacy-first identity resolution company, today (3rd February, 2026) announced a partnership with Raptive to deploy Intent IQ’s Bid Enhancement offering across Raptive’s publisher network. Through the partnership, Raptive will integrate Intent IQ’s Bid Enhancement to improve bid performance [...]
MarkApp Introduces MarkDash - A Centralised Reporting & Partner Operations Platform
MarkApp today (3rd February, 2026) announced the launch of MarkDash, its centralised reporting and partner operations platform designed to deliver real-time visibility, actionable insights, and operational control across programmatic advertising workflows. MarkDash serves publishers, app developers, OEMs, SSPs, brands, and agencies [...]
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