Onetag, the next-generation Value Exchange, curation platform, and creative intelligence company, today (15th June,2026) announces the launch of Dynamo, its new business outcomes optimisation solution for the open web that removes the tech fee barrier to entry while increasing sales uplift and ROAS for advertisers.

The solution brings buy-side intelligence directly to the source of inventory decisioning, enabling Onetag media quality and business outcomes algorithms to work in sync to improve the pre-selection and prioritisation of high-performing impressions for the unique campaign objectives of each programmatic deal. Applying optimisation in this way delivers greater scale and stability of conversions, identifying higher-performing inventory upstream rather than allowing those opportunities to be lost within the programmatic bidstream or constrained by DSP QPS (Queries Per Second) limits.

Dynamo delivers performance improvements across key business outcomes including CPA, CPC, and CPL metrics, while enabling faster optimisation and more predictable outcomes. Available at no cost to advertisers and agencies, it removes a key barrier to adoption and is DSP-agnostic, making outcomes-driven optimisation easier to activate at scale.

With Dynamo, advertisers and agencies can dynamically optimise their unique business outcomes metrics for each Deal ID directly on supply. This combines inventory discovery intelligence, campaign trends, and custom scoring with the predictive signals of placement-level intelligence for media quality.

“With clients more focused than ever on outcomes and ROAS to prove the value of their media investment, Onetag Dynamo provides marketers with a powerful new solution to increase business performance across the open web,” said Phil Farrington, Head of Programmatic at Tomorrow. “With our client activity, we have seen CPA reductions of 25% while CPMs have increased by 12%, reflecting our ability to secure higher-quality media that drives stronger performance. As a result, we have increased spend in-flight to capitalise on these outcomes. Providing this solution with no technology fee is a bold step towards helping the open web demonstrate its true value for advertisers, while ensuring it continues to thrive for publishers and audiences alike.”

“Supply-side intelligence has exploded over the last few years, but buyers still need an open web solution that matches the business performance of the walled gardens,” said Filippo Gramigna, co-CEO at Onetag. “Dynamo redefines this differentiation. We give marketers, planners, and buyers confidence that publisher inventory is not only high-quality, but also proven to drive measurable business growth, with this immediate value uplift available at no cost. Unlike existing optimisation approaches that stop at media efficiency, Onetag Dynamo closes the loop for each advertiser’s unique campaign objectives.”

The product launch follows Onetag’s recent acquisition of Aryel, further strengthening the company’s mission to provide an “easy button” for the open web that matches the simplicity and performance of the walled gardens through the combination of media quality, immersive creative, and outcomes-driven decisioning for every campaign objective.

Onetag Dynamo combines:

• Onetag’s next-gen Global Exchange, directly connected to more than 2,000 premium publishers and optimising in real time for media quality
•  The Onetag Smart Curation Platform, layered on top of the Global Exchange to provide immediate, free access to create, activate, and manage curated Deal IDs
• Custom AI algorithmic optimisation that synchronises advertiser-specific business outcomes with live inventory selection to accelerate outcomes-driven bidding decisions
• Self-improving campaign feedback loops that continuously adjust sell-side inventory curation based on individual conversion requirements

Key benefits include:

• Profitability: Increased performance and revenue at no additional cost through advanced automation intelligence
• Efficiency: Reduction in time spent scaling Deal IDs and wasted ad spend through direct buy-side to sell-side optimisation
• Effectiveness: Benchmark business outcomes improvements of 20-50% across CPA, CPC, and CPL metrics
• Simplicity: Zero-fee and simple activation for nominated campaigns

Onetag

Founded in 2015, Onetag is the next-generation value exchange for the open internet, combining quality media and AI-driven decisioning to deliver measurable business outcomes at scale. Through direct integrations with more than 2,000 premium publishe...

More about Onetag »

Powered by PressBox