PressBox News

• Thrad Extends its Partnership with Betadine through iNova Pharmaceuticals

  6 months ago News

  

  Thrad, the advertising infrastructure provider for the AI ecosystem, has announced the extension of its partnership with Betadine through iNova Pharmaceuticals. The partnership aims to deliver digital-first campaigns that connect healthcare brands with audiences in more meaningful ways. The collaboration brings [...]

• Hamnet is UK’s Most Read-About Oscar Film, Despite Missing Out on Best Picture Award

  6 months ago News

  

  Chloé Zhao’s Hamnet has won big with British readers despite missing out on this year’s Best Picture award at the Oscars, according to data from Taboola.  Articles about the film, which deals with the relationship between playwright William Shakespeare and his [...]

• MarkApp Joins IAB MENA

  6 months ago News

  

  MarkApp has officially joined the Interactive Advertising Bureau Middle East and North Africa (IAB MENA), reinforcing its commitment to supporting the development of transparent, standards-driven digital advertising markets across the region.  IAB MENA represents one of the most influential industry organisations [...]

• Limelight Inc Report Calls for "Efficiency Reset" in Ad Tech to Tackle Environmental Costs & Waste

  6 months ago News

  

  While the programmatic industry continues to develop more tools and solutions; Limelight Inc.’s new whitepaper, "The Hidden ROI of Efficiency: Unlocking Value and Sustainability in Ad Tech" focuses on how efficiency should be the guiding principle in the next phase [...]

• EscalaX Hosts an Event to Present EX+: Its SSP

  6 months ago News

  

  EscalaX, a global programmatic advertising company, held an event in Madrid with leading industry professionals to present EX+, its supply side platform (SSP). The goal of the event was to showcase the platform’s capabilities and create an open space for [...]

• Hakan Özal Joins impact.com to Drive Enterprise Partnership Growth in DACH

  6 months ago News

  

  impact.com, the world’s leading commerce partnership marketing platform, today (16th March, 2026) announced the appointment of Hakan Özal as director of sales DACH, supporting the company’s continued growth across Germany, Austria, and Switzerland.  Özal will lead sales strategy in the region, [...]

• SBTi Approves Adform’s Near-Term Science-Based Emissions Reduction Target

  6 months ago News

  

  Adform, the powerful and safe media buying platform, today (16th March, 2026) announces its near-term science-based greenhouse gas (GHG) emission reduction targets have been officially validated by the Science Based Targets initiative (SBTi). This recognition underscores Adform’s continued leadership in sustainability [...]

• FreeWheel Launches AI Agent Infrastructure for Premium Video Ads, Pilots with PMG

  6 months ago News

  

  FreeWheel, the leading global technology platform for the streaming advertising ecosystem, today (11th March, 2026) announced the launch of its new AI agent infrastructure, powered by FreeWheel’s Model Context Protocol (MCP) Server and a suite of Intelligence tools. These innovations [...]

• OpenX & TVision Launch First Supply-Side Attention Targeting Solution for CTV

  6 months ago News

  

  OpenX Technologies, Inc., one of the world’s leading omnichannel supply-side platforms, today (11th March, 2026) announced the launch of OpenX Attention Targeting, a first-to-market capability that allows advertisers to easily target high-attention CTV inventory in real time. Powered by TVision, [...]

• NumberEight & SoundCast Partner to Power Smarter, Privacy-First Podcast Advertising Across Europe

  6 months ago News

  

  NumberEight, the leading ID-less audience intelligence company, has partnered with SoundCast, a leading audio monetisation platform connecting premium international podcast publishers across Europe and the US with global advertisers.  As part of its continued investment in data-driven audio solutions, SoundCast is [...]