Adsquare, the leading Real-World Data platform designed for The Outcomes Era, today (16th June, 2026) announced its participation in Audience Unlimited, a data solution within The Trade Desk, the world's leading independent advertising technology platform.

Audience Unlimited simplifies the third-party data marketplace through more predictable pricing and enhanced discovery. Adsquare's integration into Audience Unlimited provides high-quality audience activation and segmentation, using real-world data signals to enhance campaign relevance across digital channels.

“This partnership underscores where advertising is headed: smarter, more relevant, and grounded in the real world. By bringing Adsquare’s data into Audience Unlimited, we’re helping advertisers reach people with greater effectiveness and accelerating the shift towards a more open, addressable, and accountable advertising ecosystem.” Said Paula Bacariza Perez, general manager of data partnerships at The Trade Desk.

Built on a privacy-by-design foundation, Adsquare provides the physical-world context necessary for omnichannel success. Within Audience Unlimited, traders can now use this intelligence to better connect online campaigns to real-world outcomes.

Tom Laband, CEO and co-founder of Adsquare, said “The Trade Desk and Adsquare share a commitment to advertising effectiveness and simplifying the programmatic supply chain through innovation and partnerships. In the Outcomes Era, brands with brick-and-mortar stores want to know what actions people took in the real world - did they visit a store, did they convert. Building that intelligence into your audience activation strategy is a clear path to success.”

Adsquare

Adsquare Real-World Data for The Outcomes Era Adsquare makes the physical world measurable — turning real-world behaviour into business outcomes. We enable brands, agencies, and platforms to plan, target, optimise, and validate campaigns...

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