Happydemics, the global brand lift and ad measurement company, has partnered with urban mobility platform Citymapper to enhance the company’s advertising measurement capabilities.

Through this global partnership, Happydemics will provide cross-channel brand measurement solutions for Citymapper’s advertising offering, which includes display and video ad formats within its platform. This will enable Citymapper to benefit from a unified measurement solution, helping reassess campaign effectiveness through one consistent framework while improving efficiency and return on investment.

Utilising Happydemics’ brand lift measurement approach, the collaboration will allow Citymapper advertisers to measure the impact of campaigns against factors such as ad recall, brand image and purchase intent. By delivering these comparable insights, Citymapper will be able to optimise media spend more effectively and gain a clearer understanding of how advertising investments drive business outcomes.

"Urban mobility audiences are always in motion, and measuring their response to advertising requires both precision and agility. Our technology gives advertisers like Citymapper exactly what they need: a unified brand measurement layer across channels, designed to inform media decisions across the full mix, and unlock sustainable growth," said Virginie Chesnais, CMO at Happydemics. 

"As advertisers continue to seek unified insights across media channels, measurement consistency has become increasingly important," said Ulyana Guseva, head of ad sales & partnerships at Citymapper. "Partnering with Happydemics allows us to strengthen our measurement capabilities and provide advertisers with a clearer understanding of campaign impact across our platform."

Citymapper displays live transport options usually between any two locations in a supported city. Starting up in London in 2011, the company now provides its free services to more than 50 million users across 100 cities. 

Happydemics’ measurement unlocks true ad exposure using recall-based methodologies, delivering actionable insights at both the campaign and creative levels. Campaigns can be measured using statistically robust samples and benchmarked against category, venue, and format norms, offering a consistent framework for understanding performance across screens, cities, and regions. This unified approach enables advertisers to compare results more easily across channels and formats, helping to streamline reporting, improve optimisation strategies, and demonstrate stronger marketing ROI.

Happydemics

Happydemics enables advertising players worldwide to accurately measure upper- and mid-funnel brand metrics—such as consideration, purchase intent, and brand preference—and optimize the ROI of all their cross-channel campaigns, including CTV, In-...

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