PressBox News

• Yahoo ID Solutions Continues Momentum, Extends Publisher Availability to Provide Publishers Better ROI on their Recognised Audiences

  10 months ago News

  

  Yahoo, today (October 18th, 2024) announced that Yahoo Identity Solutions are now widely available through leading publisher tools and SSPs. With this update, publishers can implement Yahoo Identity Solutions through launch partners Amazon Publisher Services (APS) via Connections Marketplace, InMobi [...]

• Clinch’s Charel MacIntosh, Honoured as a 2024 P2PI Women of Excellence Award Winner

  10 months ago News

  

  Clinch, the leader in dynamic ad serving & personalisation and creator of Flight Control, the Omnichannel Campaign Activation Platform, announced today (October 18th, 2024) that Charel MacIntosh, head of business development & strategic partnerships, has been named a recipient of [...]

• Clinch Joins Amazon Ads Partner Network as Certified Global Ad Server

  11 months ago News

  

  Clinch, a leader in dynamic ad serving and personalisation and creator of Flight Control, the Omnichannel Advertising Platform, announced today (October 17th, 2024) that Clinch has received the Amazon Ads ad serving certification, enabling it to offer its clients automated, [...]

• Invibes Expands Commercial Team in France to Support International Growth & Innovative Ad Solutions

  11 months ago News

  

  Invibes Advertising (Invibes), a leader in digital advertising innovation, is excited to announce a significant expansion of its commercial team in France. In 2024, the Paris-based team expanded by 50%, underscoring Invibes' commitment to supporting its international development and the [...]

• Illuma Partners with PubMatic to Enhance Seasonal Holiday Campaigns with Contextual-AI

  11 months ago News

  

  Illuma, the leading contextual-AI firm, today (October 17th, 2024) announces a partnership with PubMatic to bring advanced contextual recommendation capabilities to advertisers for the holiday season. PubMatic buyers looking to enhance reach across their audiences this season can now activate Illuma [...]

• DV Launches News Accelerator

  11 months ago News

  

  DoubleVerify, the leading software platform for digital media measurement, data, and analytics, today (October 16th, 2024) announced the launch of its News Accelerator programme. Over a year in the making, this initiative will further align DV's product innovation with the [...]

• AdInMo Survey Reveals 72% of Mobile Games Makers Adopting Hybrid Monetisation Model

  11 months ago News

  

  AdInMo, the most innovative and player-centric monetisation platform for mobile game developers, today (October 16th, 2024) published the results of its industry survey* to look at hybrid monetisation trends in free to play mobile games.  The study charts the continued growth [...]

• Axis & Gravite Announce Strategic Partnership to Elevate Programmatic Advertising Capabilities

  11 months ago News

  

  Axis, a global programmatic platform, is pleased to announce a strategic partnership with Gravite, a leading force in in-app ad monetisation. The aim of collaboration is to deliver superior performance and increased ad revenue for publishers while ensuring that advertisers [...]

• Cedara Launches Industry-Leading Compliance Tools to Address SBTI, GHG, & CSRD Reporting

  11 months ago News

  

  Cedara, the Carbon Intelligence Platform, has launched cutting-edge compliance tools aimed at helping media businesses streamline both regulatory and media measurement requirements, all within a unified platform. With the Corporate Sustainability Reporting Directive (CSRD) set to take effect for thousands [...]

• Taboola Introduces Abby, an Industry-First Generative AI Assistant

  11 months ago News

  

  Taboola, a global leader in powering recommendations for the open web, today (October 15th, 2024) announced the introduction of Abby, an industry-first Generative AI technology that advertisers can use to start and manage campaigns, even without being an expert in [...]