PressBox Articles

• impact.com Announces Continued Growth in Second Quarter of 2024

  11 months ago News

  

  impact.com, the world’s leading partnership management platform, announced continued strong performance in Q2 2024, driven by the company’s client expansion and new product enhancements, including impact.com/advocate, a fully customisable customer referral solution. impact.com empowers businesses to manage all types of partnerships [...]

• Covatic Launches Audience Linking Solution

  11 months ago News

  

  Covatic, developer of a best-in-class, privacy-first, audience targeting solution, has today (August 7th, 2024) announced the launch of its Audience Linking solution, enabling media owners to pool audience cohorts across a range of platforms and digital properties – while respecting [...]

• Amplified Intelligence & Spotify Collaborate to Measure Consumer Attention Across Advertising

  11 months ago News

  

  Amplified Intelligence, the most trusted source for accurate attention measurement, and Spotify, have today (August 6th, 2024) shared findings from their research focused on determining attention benchmarks and norms across Spotify, and other similar platforms that brands lean into for [...]

• Taboola Integrates DoubleVerify's Authentic Marketplace Solution

  11 months ago News

  

  Taboola, a global leader in powering recommendations for the open web, today (August 6th, 2024) announced its adoption of DV Authentic Marketplace, a pre-bid activation solution from DoubleVerify, the leading software platform for digital media measurement, data, and analytics. Since 2021, [...]

• Taboola Data Reveals - Brits More Interested in US Election Than Their Own

  11 months ago News

  

  The UK may have had its first change of ruling party in 14 years, but it appears Brits are far more engaged in the race for the White House. Readership trend data from Taboola reveals Brits were more than four [...]

• Mass Media Outdoor to Rapidly Expand Digital Roadside Portfolio

  11 months ago News

  

  Today (August 6th, 2024) Mass Media Outdoor Limited is excited to announce the rapid expansion of its digital roadside portfolio which will see existing bus shelters digitised and digital freestanding units installed across the South East. This significant development marks [...]

• AI Names Powerade Ad Featuring Simone Biles Discussing Mental Health Struggles as Paris Olympic Ad Winner

  11 months ago News

  

  A Powerade campaign featuring gymnast Simone Biles that reflects on the mental and physical strains of being an Olympic athlete is the most emotionally engaging ad from the Paris Games, according to a new AI ranking by DAIVID. The new chart, [...]

• Yahoo's new Data Maturity Pulse 'Pop Quiz' Aims to Sharpen Marketers' Data Insights

  11 months ago News

  

  Yahoo DSP has launched the Data Maturity Pulse 'Pop Quiz' in Australia and Southeast Asia, a quick and fun way to give brands a snapshot of where they are on their data transformation journey. The free and publicly available tool is [...]

• impact.com Unveils Fully Customisable Customer Referral Solution

  11 months ago News

  

  impact.com, the world’s leading partnership management platform, today (July 30th, 2024) announced the launch of impact.com/advocate, a customisable customer referral marketing solution that empowers brands to engage their customers effectively with tailored offers. With custom and highly engaging referral programmes that [...]

• Equativ & Illuma Partner to Increase Performance, Accuracy & Scale for Advertisers

  11 months ago News

  

  Equativ, the global independent ad platform, announced an integration with Illuma, the leading contextual-AI firm, that will bring advanced AI-powered audience expansion and content categorisation across Equativ’s curation platform, Equativ Buyer Connect (EBC).Through the partnership with Illuma, Equativ’s media buyers [...]