PressBox News

• Advertising in News Outperforms Other Environments, Marketers Say

  10 months ago News

  

  DoubleVerify, a leading software platform to verify media quality and optimise ad performance, surveyed 1,970 marketers globally to explore their attitudes and investment decisions related to news content, and the majority of respondents reported that inventory in news environments outperforms [...]

• Teads Partners with XPLN.AI to Advance Attention Measurement

  10 months ago News

  

  Teads, the omnichannel outcomes platform for the open internet, today (26th November, 2025) announced a strategic partnership with XPLN.AI, the ad attention measurement and optimisation technology company. The collaboration aims to advance attention as a core metric for media effectiveness, [...]

• HFSS Rules Take a Bite Out of Christmas Ads, Slashing Festive Cravings By 24%

  11 months ago News

  

  Are the new HFSS (High fat, salt, and sugar) rules taking a bite out of Christmas ads? New data from DAIVID suggests so, with this year’s festive campaigns 24% less likely to make festive shoppers’ mouths water than in 2024 [...]

• Ogury Appoints Industry Leader Nicolas Bidon as Chief Executive Officer

  11 months ago News

  

  Ogury, the global leader in persona-based advertising, today (24th November, 2025) announced the appointment of Nicolas Bidon as chief executive officer, effective December 1. A seasoned ad tech executive with over two decades of international experience, Bidon will lead Ogury’s [...]

• Ads Sway 42% of British Shoppers This Black Friday & Christmas - Opti Digital Research Finds

  11 months ago News

  

  As retailers and brands prepare for the Black Friday and Christmas season, Opti Digital, the leading ad tech company specialising in publisher revenue optimisation, finds that premium editorial environments play a key role in shaping British consumer confidence.The research shows [...]

• NIVEA Expands Further Into the Student Marketplace With Dig In’s Bespoke Sampling Opportunities

  11 months ago News

  

  Last year, market-leading skin and bodycare brand NIVEA teamed up with student sampling experts Dig In to offer NIVEA SOFT within their Welcome Box, distributed across university campuses nationwide. Following the success of this activation, they have returned to expand [...]

• GeoEdge & BIGO Ads Join Forces to Build a Safer Global Advertising Ecosystem

  11 months ago News

  

  BIGO Ads has announced a strategic partnership with GeoEdge, a global leader in ad security and quality solutions.  Through this collaboration, BIGO Ads will integrate GeoEdge’s malvertising protection and ad content protection technology across its platform to identify and filter risks [...]

• VIOOH Confirms Programmatic DOOH Delivers Industry-Leading Sustainable Media Performance

  11 months ago News

  

  Today, (20th November, 2025) VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform, announced its 2024 full-year emissions intensity (an objective measure of carbon efficiency), which was 0.041 grams CO2e per ad impression. In June 2025, Ad Net Zero launched version 1.2 [...]

• Seedtag Releases First-of-its-Kind Neuroscience Study Redefining Human-Centred Advertising Effectiveness

  11 months ago News

  

  Seedtag, the global neuro-contextual advertising company, announced today (19th November, 2025) the results of a first-of-its-kind neuroscience study, conducted in partnership with Professor Moran Cerf, a leading neuroscientist at Columbia University.  The research shows that neuro-contextual ads deliver 3.5x higher neural [...]

• Picnic Launches The Age of Quality — A New Industry Guide Redefining How Advertisers Measure Success

  11 months ago News

  

  Picnic, the leading Inventory Intelligence platform, has released The Age of Quality, a new insights report exploring how advertisers can drive stronger outcomes by prioritising quality in every stage of the media journey. The downloadable guide draws on expertise from industry [...]