PressBox News
Catalina & Happydemics: A Strategic Partnership to Measure the Impact of DOOH
Catalina, the retail media leader in personalised shopper activation, and Happydemics, an expert in advertising impact studies, are combining their expertise to offer a new solution for measuring in-store DOOH campaigns. This partnership is part of a shared commitment to support [...]
Mistplay Report Reveals 85% of Mobile Gamers Play Daily, but Loyalty Splits Markets
Mistplay, the pioneer of play-and-earn in the rewarded ad space, today (4th November, 2025) released its "2025 Mobile Gaming Across Markets Report", uncovering foundational differences in how players discover, play, and spend across the US, UK, Korea, and Japan – [...]
DoubleVerify Introduces DV AI Verification™ to Identify & Manage Agent Interactions & Avoid AI Slop
DoubleVerify, the leading software platform to verify media quality, optimise ad performance, and prove campaign outcomes, today (4th November, 2025) announced DV AI Verification™, a new offering designed to help advertisers identify and manage AI agent interactions and avoid low-quality [...]
LightBoxTV & Outra Unite to Drive Location-Led TV Planning Precision
LightBoxTV is proud to announce a strategic integration with Outra, the UK’s leading provider of predictive property and location data. The collaboration will empower TV advertisers with the ability to plan and optimise campaigns based on highly accurate geographic and [...]
Domestic Abuse Charity’s Horror Ad Tops Halloween 2025 Charts
A chilling new film by domestic abuse charity I Choose Freedom that highlights the real-life horror faced by thousands of women behind closed doors is the scariest Halloween ad of 2025, according to new data from DAIVID. Ahead of Fright Night, [...]
HBAgency Promotes Matteo Addabbo to Global Ad Operations Manager with Expanded Team Leadership Responsibilities
HBAgency, a global leader in ad tech solutions, is proud to announce the promotion of Matteo Addabbo to global ad operations manager with expanded team leadership responsibilities. This promotion recognises Matteo’s dedication, professionalism, and ongoing contribution to the company’s operational excellence [...]
Experian Research Reveals Black Friday Now Lasts a Fortnight as Older Shoppers Drive Online Boom
New insights from global data and technology company, Experian, and Reward, global leader in customer engagement and commerce media, show that Black Friday has transformed from a single day into a season-long shopping event, with Brits now favouring experiences, wellbeing, [...]
Study Highlights How Publishers Can Optimise Performance Across Prebid Setups
Relevant Digital has published new findings from a Prebid performance study, analysing server-side, client-side and parallel bidding setups across real publisher environments. The results highlight apparent performance differences among the three implementations and show how strategic testing can translate them [...]
NBM & NumberEight Partner to Advance Precision Targeting & Transparency in Podcast Advertising
As podcast advertising enters a new phase of accountability and performance, Next Broadcast Media (NBM) is advancing industry standards through a partnership with NumberEight, the leader in privacy-first audience intelligence, to bring verified audience insights and precision targeting to both [...]
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