PressBox News

• Parkdean Resorts & AUDIENCES are shortlisted for best Data-Driven Marketing campaign 2024 with Marketing Week

  1 year ago News

  

  UK holiday park operator is nominated for accelerating activation using first-party data. Parkdean Resorts is thrilled to be shortlisted for this prestigious award, having started their first-party data activation six months ago, this holiday park operator is going from strength [...]

• ArcSpan and BeOp Announce Strategic Partnership to Enhance 0 and 1st Party Data Capabilities

  1 year ago News

  

  ArcSpan, the next-generation publisher audience monetisation platform, and BeOp, the leader in conversational advertising solutions, are thrilled to announce a new strategic partnership. This collaboration marks a significant milestone in our mission to provide publishers with the most robust, automated [...]

• AdInMo launches InGamePlay SDK 3.0 with Clickable Ad Units

  1 year ago News

  

  AdInMo, the most innovative and player-centric monetisation platform for mobile game developers, has announced the beta release of its InGamePlay SDK 3.0. InGamePlay 3.0 builds on AdInMo’s existing tech stack which offers multi-format non-interruptive immersive advertising. The latest SDK launches clickable [...]

• Ford lanza una nueva campaña digital para sus ‘Ford Focus Days’ basada en Smart Targeting de Invibes

  1 year ago News

  

  Durante los meses de junio y julio, Ford España ha lanzado una nueva campaña digital en formato in-feed con el objetivo de alcanzar a un ‘profesional urbano con intención de compra de un nuevo coche’. La innovadora solución Smart Targeting de [...]

• Ford Launches New Digital Campaign for its 'Ford Focus Days' Based on Smart Targeting by Invibes

  1 year ago News

  

  In June and July, Ford Spain has launched a new digital in-feed campaign format with the objective of reaching an 'urban professional with the intention of buying a new car'. The innovative ‘Smart Targeting’ solution from the advertising technology company Invibes [...]

• Azerion Appoints Mark Taylor as New Head of CTV in the UK

  1 year ago News

  

  Azerion, a leading digital entertainment and media platform, is pleased to announce the appointment of Mark Taylor as its new Head of CTV. Taylor will head up the development of Azerion’s CTV offering in the UK, taking it to market [...]

• AdPlayer.Pro SaaS Video Ad Tech Company Launches Key Product Enhancements

  1 year ago News

  

  AdPlayer.Pro, an international provider of SaaS digital video ad tech solutions, has rolled out significant feature upgrades to its flagship products. Namely, the official announcement highlights crucial enhancements to the video ad server, including the expanded Prebid Partner integration options, as [...]

• Adlook Appoints Industry Veteran Jim Daily as Executive Advisor

  1 year ago News

  

  Adlook, a next-generation brand growth platform, today (July 10th, 2024) announced the appointment of Jim Daily as executive advisor. In this role, Daily will work with Adlook's executive team to design its go-to-market (GTM) strategy and positioning within the North [...]

• GroupM Minimised Programmatic Video Campaign Carbon Emissions with PubMatic & SeenThis

  1 year ago News

  

  PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, GroupM, and adaptive streaming specialist, SeenThis announced today (July 10th, 2024) the results of a new case study. The study highlights the campaign that successfully minimised carbon [...]

• Adelaide Strengthens Team with Claire Browne as New Head of Research

  1 year ago News

  

  Adelaide, the leader in attention-based media quality measurement, is thrilled to announce the appointment of Claire Browne as its fractional head of research. In her role, Browne will lead the strategic direction of Adelaide’s research initiatives and represent the company’s [...]