PressBox Articles

• IAB Europe & Microsoft Advertising's Study Unlocks Gen AI's Impact on Digital Ad Professionals 

  1 year ago News

  

  Today,(April 30th, 2024) IAB Europe, in partnership with Microsoft Advertising, released their first research study on Generative Artificial Intelligence (Gen AI) in digital advertising. This research provides valuable insights into the rapid adoption, diverse applications, and pressing educational needs surrounding [...]

• Meta’s Guillaume Cribier Joins MGID as Head of Global Publisher Success

  1 year ago News

  

  MGID, the award-winning, global native advertising platform, confirms that Meta’s Guillaume Cribier is joining its US team as head of global publisher success. At MGID, Cribier will lead and support the global publisher success team in developing and strengthening relationships [...]

• Former Kantar Chief Scientist Mitch Eggers Joins Global Creative Effectiveness Platform DAIVID

  1 year ago News

  

  DAIVID – a global platform that helps advertisers measure and improve the effectiveness of their content at scale – has hired Kantar’s former chief scientist Mitch Eggers.  Mitch, who spent more than a decade at Kantar, one of the world’s leading [...]

• The Ad Tech Industry Sports Challenge is Back for a 4th Edition!

  1 year ago News

  

  Opti Digital, a leading advertising technology platform specialising in revenue optimisation for media publishers, is set to make a return from May 1st to May 31st with its highly anticipated sports and environmentally conscious initiative, the Opti Digital Green Challenge. In [...]

• PATTISON Modernises its Out-of-Home Technology Stack with Broadsign

  1 year ago News

  

  Out-of-home (OOH) ad tech leader Broadsign today (April 25th, 2024) announced that PATTISON Outdoor Advertising, a leading Canadian OOH media owner, has adopted the full Broadsign OOH technology stack.  With Broadsign already providing a centralised hub for its programmatic digital OOH [...]

• IPG Mediabrands Partnership with Adelaide Activates New Era in Media Quality Management

  1 year ago News

  

  IPG Mediabrands, the media holding company within Interpublic Group announced today (April 25th, 2024) a new, global partnership with Adelaide, the leader in attention-based media quality measurement. The deal, brokered by performance marketing unit KINESSO, will provide all IPG Mediabrands [...]

• IAB Europe Releases Final European Retail Media Measurement Standards 

  1 year ago News

  

  Today (April 25th, 2024), IAB Europe has published the final version of the Retail Media Measurement Standards for Europe to provide media buyers with a framework for consistent metrics to compare their retail media investment. The Standards have been finalised [...]

• Permutive & Prohaska Consulting Unite in an Exclusive Partnership to Supercharge Data-Driven Revenue Growth for Publishers

  1 year ago News

  

  Permutive, the audience platform that helps premium publishers grow data-driven revenues, today (April 24th, 2024) partnered with Prohaska Consulting, the leading global digital consultancy, to offer unparalleled digital business transformation and technology solutions.  This collaboration will offer access to an acclaimed [...]

• Deutsche Telekom's Alliance with Equativ Strengthens Advertisers' Ability to Maximise the Addressable Advertising TV Landscape

  1 year ago News

  

  Deutsche Telekom, majority owner of T-Mobile, unveils its partnership with Equativ to shape the future of targetable TV advertising through programmatic marketing in Germany.  By leveraging extensive reach in premium digital environments and precise targeting, the alliance empowers advertisers to minimise [...]

• Nano Partners with Circana to Enhance ID-Free Targeting Solution for CPG Advertisers

  1 year ago News

  

  Nano Interactive, leader in ID-free targeting solutions, has launched a partnership with Circana, the leading advisor on consumer behaviour. The partnership will enable Nano to bolster its identity-free Intent Personas, combining Circana ProScores™ data with sophisticated modelling techniques to allow [...]