PressBox News

• Agility Selects Clinch as Their Ad Serving & DCO Technology Partner

  1 year ago News

  

  Clinch, the leader in dynamic ad serving and personalisation and creator of Flight Control, the Omnichannel Campaign Activation Platform, announced today (June 28th, 2024) that the company has been selected as the primary ad serving and dynamic creative optimisation (DCO) [...]

• Optimal Attention™: New Study Highlights Metric’s Key Role in Driving Brand Outcomes

  1 year ago News

  

  Playground xyz, the leading attention measurement and optimisation platform (and a part of GumGum), today (June 27th, 2024) announced the results of a groundbreaking new study using its new Optimal Attention framework and its impact on real-world results. Building on Playground’s [...]

• IAS is a Partner of the Equativ Curation Platform

  1 year ago News

  

  Equativ, the leading global independent ad tech platform, today (June 27th, 2024) announces the availability of Integral Ad Science (IAS)  pre-bid targeting categories on Equativ Buyer Connect (EBC). IAS, a leading global media measurement and optimisation platform, will use its [...]

• Clinch CEO Named Top Retail Media Commerce Marketer in 2024 by Path to Purchase Institute

  1 year ago News

  

  Clinch, the leader in dynamic ad serving and personalisation, and creator of Flight Control, the Omnichannel Campaign Activation Platform, celebrates CEO and co-founder Oz Etzioni's recognition among the top 25 retail media commerce marketers by the Path to Purchase Institute.  “P2PI’s [...]

• Taptap Digital Announces Partnership with League-M Europe to Expand Growth into Germany & the DACH Region

  1 year ago News

  

  Taptap Digital, an area-based omnichannel marketing platform that helps brands to discover who and where their ideal customers are and how best to reach them, announces the expansion of their business into Germany, Austria, and Switzerland selecting League-M Europe as [...]

• Content Ignite Introduces Ads.txt Insights Tool for Enhanced Publisher Ad Revenue Transparency

  1 year ago News

  

  Content Ignite, a publisher-first advertising technology and monetisation company, proudly announces the launch of its latest innovation, the Ads.txt Insights Tool. This cutting-edge tool is designed to assist publishers in optimising their ad revenue by maintaining accurate and up-to-date ads.txt [...]

• 79% of UK Auto Intenders Open to Switching Brands, Teads Reports

  1 year ago News

  

  Teads, the global media platform, has revealed the UK findings of the company’s latest global report, "Shifting Gears: Understanding the New Dynamics of Auto Buying Worldwide." Based on research conducted across 17 markets, the latest findings shed light on the [...]

• MGID Partners with Memorable to Enable AI-Driven Predictive Performance Analysis

  1 year ago News

  

  MGID, the global advertising platform, has today (June 25th, 2024) launched an innovative pre-flight campaign assessment solution, developed in collaboration with strategic partner Memorable — the leading driver of smart creative analysis. Hosted by MGID’s fast-growing platform, the new Performance Prediction [...]

• Viant Expands Carbon Measurement Capabilities with Cedara

  1 year ago News

  

  Viant Technology Inc., a leading advertising technology company, today (June 25th, 2025) announced a strategic integration with the Carbon Intelligence Platform Cedara.  This partnership aims to provide comprehensive carbon measurement capabilities for advertisers as well as for Viant’s own corporate emissions. [...]

• Mantis Announces Fiona Salmon as New Managing Director

  1 year ago News

  

  Mantis, a leading brand safety and contextual advertising solutions provider for publishers, advertisers, and agencies, has announced Fiona Salmon as its new managing director. Starting her role on the 17th of June, Fiona will take responsibility for accelerating growth across [...]