PressBox Articles

• Coles Supercharges Retail Screens Through Broadsign

  1 year ago News

  

  Coles 360 has partnered with out-of-home (OOH) ad tech provider Broadsign to further enhance the Coles 360 network of digital screens at front of store. The partnership will enable Coles to schedule, manage, and deliver compelling content and advertisements across [...]

• Picnic/YouGov Survey Finds Brands are Wasting Budget on ‘Annoying’ Ads That Do More Harm Than Good

  1 year ago News

  

  More than two-thirds of people (70%) find digital advertising annoying and unpleasant, while 72% say that bad advertising experiences have negatively affected their perception of a brand, according to new research that lays bare the real damage caused by excessive [...]

• InMobi Study Shows Brand-Focused & Performance-Focused Marketers’ Priorities Blur for In-App Campaigns

  1 year ago News

  

  InMobi, a leading provider of monetisation and marketing technologies that help businesses fuel growth, today (November 20th, 2023) released insights from a joint study with Advertiser Perceptions, the leading provider of research-based strategic market intelligence to the media, advertising, and [...]

• Samsung TV Plus Unveils Stellar Festive Drama Schedule as Consumption of FAST Content Gathers Pace This Christmas

  1 year ago News

  Samsung Electronics Ltd announces an exciting new drama-fuelled package of award-winning television programmes, launching across new and existing UK Samsung TV Plus channels. Available for free across millions of Samsung devices, this latest launch further strengthens the business’s commitment to [...]

• Sojern Reveals First Of Its Kind ‘State of Destination Marketing 2024 Report’

  1 year ago News

  

  Sojern, the leading digital marketing platform built for travel, is excited to announce the launch of the “State of Destination Marketing 2024” report for destination marketing organisations (DMOs). This first-of-its-kind report, produced through a partnership between Sojern and Digital Tourism [...]

• Illuma Appoints Former Oracle Executive Ryan McBride to Lead Strategy & Business Development

  1 year ago News

  

  Illuma, the artificial intelligence company at the forefront of contextual-AI, has appointed Ryan McBride to lead global strategy and business development from the United States. Ryan formerly led business development at Grapeshot and went on to be VP of product strategy [...]

• SmartFrame Technologies Appoints Andrea Mason as Global Advertising Sales Director

  1 year ago News

  

  SmartFrame Technologies, a UK-based technology provider specialising in image streaming, is pleased to announce the appointment of Andrea Mason as its new global advertising sales director. Mason joins with extensive experience in developing advertising strategy and client relationships in the media [...]

• Equativ Bolsters Strategic Advisory Board, Appointing Former PHD CEO Catherine Sullivan

  1 year ago News

  

  Equativ, the leading global independent ad platform, has today (November 16th, 2023) announced the appointment of Catherine Sullivan — formerly CEO at PHD US — to its Strategic Advisory Board: a diverse assembly of media, advertising, and technology experts that will [...]

• InMobi Launches InMobi Choice CMP to Enhance Frictionless Consent Management for Publishers

  1 year ago News

  

  Today, November 16th, 2023, InMobi, a leading provider of content monetisation and marketing technologies that help businesses fuel growth, has launched the InMobi Choice Consent Management Platform (InMobi CMP), a self-service solution designed to help publishers seamlessly align with the rapidly [...]

• Blis Announces SBTi’s Approval for its Near-Term Target for Carbon Reduction

  1 year ago News

  

  Blis, the omnichannel advertising platform, today (November 16th, 2023) announced that its near-term target for carbon reduction has been validated by the Science Based Targets initiative (SBTi). This UN-backed global body enables businesses to set emissions reduction targets that align [...]