PressBox Articles

• Ad Tech Veteran Bernie Sham Joins IMPACT+ as Product Marketing Director

  2 years ago News

  

  IMPACT+, a global pioneer in helping marketers measure and reduce the environmental impact of their digital ad campaigns, has hired ad tech veteran Bernie Sham as the company’s new product marketing director.   Sham, who has worked in the ad industry for [...]

• Azerion Research Proves How High Impact Formats Make Standard Formats Work Significantly Harder

  2 years ago News

  

  Azerion, one of Europe’s largest digital advertising and entertainment media platforms, and global attention technology company Lumen Research today (October 17th, 2023) announced findings from their Amplify 2.0 analysis that uncovers a significant correlation between attention and full-funnel brand performance. Utilising [...]

• IAS Launches New Made for Advertising (MFA) AI-Driven Site Detection & Avoidance Technology

  2 years ago News

  

  Integral Ad Science, a leading global media measurement and optimisation platform, announced a new Made for Advertising (MFA) AI-driven site detection and avoidance product. The company’s MFA site technology aims to improve transparency in advertiser campaign quality, identify where spend [...]

• Azerion Acquires Hawk & Consolidates its Position in the Digital Advertising Market Amsterdam

  2 years ago News

  

  Azerion announces today (October 16th, 2023) the completed acquisition of Hawk, a French-based digital advertising technology platform with offices also in the UK and Germany. The companies will provide advertisers and agencies easy access to large audiences in emerging areas [...]

• Yahoo to Integrate Identity Solution with Twilio Segment to Drive Greater Advertiser Relevance & Reach

  2 years ago News

  

  Yahoo Advertising today (October 13th, 2023) announced a new integration with Twilio Segment customer data platform (CDP) to drive greater advertising reach and relevance, without relying on third-party cookies. Twilio Segment’s direct integration with Yahoo ConnectID will enable advertisers to [...]

• Ogury Names Samir Chabab as Vice President of Marketing 

  2 years ago News

  Ogury, the global leader in personified advertising, announced the nomination of Samir Chabab as vice president of marketing. In his new remit, Chabab will be in charge of elevating Ogury’s local and regional presence by driving brand awareness, recognition, and [...]

• Ogury nomme Samir Chabab au poste de Vice Président Marketing

  2 years ago News

  Ogury, le leader mondial de la publicité personnifiée, annonce la nomination de Samir Chabab au poste de vice président en charge du marketing. Il aura pour mission de renforcer la présence d’Ogury sur ses 17 marchés, d’accroître la notoriété de [...]

• Cedara Launches Reduction Marketplace to Measure & Optimise Carbon Emissions of Pret A Manger Ad Campaigns

  2 years ago News

  

  The carbon intelligence platform, Cedara, has today (October 12th, 2023) announced the launch of its Reduction Marketplace, which enables companies to use innovative third-party solutions to help reduce corporate and supply chain emissions.  As part of the launch, Cedara has partnered [...]

• AdPlayer.Pro Digital Video Ad Tech Provider Rolls Out Ad Server Upgrades

  2 years ago News

  

  AdPlayer.Pro, an international provider of outstream video advertising technology, has introduced essential upgrades to its video ad serving platform.  According to the official announcement, some of the major enhancements are primarily aimed at bolstering the available reporting features, as well as [...]

• El proveedor de tecnología publicitaria digital AdPlayer.Pro implementa mejoras en su servidor de publicidad en vídeo

  2 years ago News

  

  AdPlayer.Pro, un proveedor internacional de tecnología de publicidad en vídeo outstream, ha introducido actualizaciones esenciales en su servidor de publicidad en vídeo. Según el anuncio oficial, algunas de las mejoras principales tienen como objetivo fortalecer las características de informes disponibles, así [...]