PressBox Articles

• NumberEight & Adverty Partnership Skyrockets Ad Revenues by 153% Across Multiple European Markets

  2 years ago News

  

  In a groundbreaking collaboration that is set to redefine the landscape of mobile in-game advertising, NumberEight, a leading behavioural intelligence company, and Adverty, a pioneer in In-Play advertising, have achieved remarkable success across European markets. This partnership has introduced revolutionary [...]

• Zeotap Introduces Ada: The AI-companion for Audience Segment Creation

  2 years ago News

  

  Zeotap, the easy, secure, and impactful customer data solutions provider, is thrilled to introduce “AdaTM”, a cutting-edge AI solution that revolutionises how marketers interact within the Zeotap CDP. Named in honour of Ada Lovelace, one of the first tech visionaries and [...]

• Hivestack Announces Key Partnership with Grupo Expansión for Programmatic Digital Out-of-Home (DOOH) in Mexico

  2 years ago News

  

  Hivestack, the world’s leading, independent programmatic DOOH ad tech company today (October 11th, 2023) announced a partnership with Grupo Expansión, a major omnichannel media owner in Latin America connecting audiences with brands across magazines, events, video podcasts, podcasts, online display, [...]

• Hivestack anuncia una asociación clave con Grupo Expansión para exteriores digitales programáticos (DOOH) en México.

  2 years ago News

  

  Hivestack, la empresa independiente líder mundial de tecnología publicitaria para DOOH programático, anunció hoy (11 de octobre de 2023) una asociación con Grupo Expansión, un importante propietario de medios omnicanal en América Latina que conecta audiencias con marcas a través [...]

• InMobi Introduces Addressability Gradient, Empowering Advertisers to Solve Identity-Loss Challenges

  2 years ago News

  

  InMobi, a leading provider of content, monetisation, and marketing technologies that help businesses fuel growth, today (October 11th, 2023) unveiled InMobi Addressability Gradient, a platform designed to support marketers throughout the transition from identity-centric targeting to new solutions that have [...]

• ShowHeroes Group Appoints Global Senior Advisors Gerry D’Angelo & Eric Tourtel

  2 years ago News

  

  ShowHeroes Group, a global leader in digital video, content, tech, and sustainable advertising solutions appoints two new global senior advisors: Gerry D’Angelo, former vice president, global media at Procter & Gamble and Eric Tourtel, former CEO Latin America at Teads. Both [...]

• Viously Clinches the Prestigious Title of Best Sell-Side Technology at the European Video Awards

  2 years ago News

  

  In a significant industry recognition, Viously is elated to announce its victory at the European Video Awards, securing the esteemed title of Best Sell-Side Technology. This accolade not only underscores Viously's commitment to excellence but also the industry's acknowledgement of [...]

• VIOOH Research Finds UK Advertisers Expected to Increase Programmatic DOOH Spend by a Third

  2 years ago News

  

  VIOOH, the leading premium global digital out of (DOOH) home supply-side platform, has released its annual research into the programmatic DOOH market. The findings show that the future of programmatic DOOH (prDOOH) remains strong with its popularity surging, especially in [...]

• VIOOH & Yahoo Partner to Explore the Value prDOOH Delivers Within Multichannel Campaigns

  2 years ago News

  

  Today, VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform in partnership with Yahoo Advertising has released a whitepaper examining the potential outcomes of including programmatic digital out-of-home (prDOOH) within multi-channel campaigns. As outlined in VIOOH’s annual State of the Nation report, a key [...]

• Amplified Intelligence Partners with Chalice Custom Algorithms for Attention-Led Bidding Trials

  2 years ago News

  

  Amplified Intelligence, the most trusted source for accurate attention measurement, has partnered with Chalice Custom Algorithms – a leading AI application backed by TD7, The TradeDesk’s investment arm – to bring together real human attention data and smart bidding technology. [...]