PressBox Articles

• Maximising Attention for Publishers: Adnami eAPM Analysis Identifies Website Layout’s Impact on Attention

  1 year ago News

  

  This analysis examines the eAPM data from the Adnami Attention Score to find and develop insights specifically geared towards publishers. These findings review attention in the layout context, specifically for news sites.  The analysis revealed underlying characteristics top-performing news websites share [...]

• First Place in the kress Pro-Ranking 2023

  1 year ago News

  goTom is the top-rated marketing tool in this year’s ranking by the media magazine kress pro. In the final weeks of the year, we are delighted to receive another award: goTom is the top-rated marketing tool in this year's kress report [...]

• MiQ Announces 100% Cookieless Audience Targeting in the UK & Launches Largest Independent Privacy Sandbox Attribution Test

  2 years ago News

  

  MiQ, the leading global programmatic media partner, announced its transition to 100% of campaigns targeted without the use of cookies¹ across all media channels and platforms in the UK.  Following this, attention has now turned to cookieless measurement, with Chrome’s Privacy [...]

• Bidstack Team Up with AtPlay in the Nordic Market

  2 years ago News

  

  Bidstack is pleased to announce a new strategic partnership with AtPlay, which will see it act as a reseller for Bidstack’s suite of in-game advertising products in the Nordic market.  Bidstack has been pioneering the in-game advertising industry since 2017 and [...]

• The Independent Forges Strategic Partnership with Pubstack to Optimise Ad Stack

  2 years ago News

  

  Pubstack, a leading programmatic advertising solution for publishers, proudly announces a strategic partnership with The Independent, one of the UK’s leading news titles. The relationship will enable The Independent to optimise its ad stack with Pubstack’s single-stop platform.  Ashleigh Footit, head [...]

• Samsung TV Plus Italy expands FAST offering with 10 new channels from Warner Bros. Discovery

  2 years ago News

  

  Christmas has come early for the advertising investors of Samsung TV Plus - Samsung’s free, ad-supported streaming TV service: from today, Dec. 13, 10 channels of Warner Bros. Discovery, the third-largest publisher by share in Italy. Following the launch of major [...]

• AlgoriX Sees over 100% Ad Spend Growth in Europe During Black Friday Week

  2 years ago News

  

  AlgoriX, a leading independent global media and technology firm, has released a report revealing a significant 30% year-on-year increase in total worldwide ad spending on the AlgoriX Exchange during Black Friday Week. Europe, displaying a staggering growth rate of over [...]

• NumberEight & LiSTNR Join Forces to Mitigate the Loss of Audience Studio DMP

  2 years ago News

  

  Responding to Salesforce's decision to sunset Salesforce Audience Studio DMP, NumberEight, a leading behavioural intelligence company, and LiSTNR, Australia’s #1 digital audio network and #1 commercial podcast network, have formed a groundbreaking partnership. This collaboration aims to bridge the gap [...]

• DoubleVerify Expands Brand Safety & Suitability Measurement to YouTube Shorts

  2 years ago News

  

  DoubleVerify (“DV”), a leading software platform for digital media measurement, data, and analytics, today (December 12th, 2023) announced the expansion of its YouTube brand safety and suitability measurement capabilities to include YouTube Shorts – empowering brands to validate the brand [...]

• New Pepsi Research Finds Brand Size Shapes How Passive & Active Attention Drives Outcomes

  2 years ago News

  

  Amplified Intelligence, the most trusted source for accurate attention measurement, has announced its new partnership with PepsiCo Europe and shared joint research results, revealing that short-term uplift is harder won for larger brands and only 42% of all eyes-on-brand moments [...]