PressBox News

• Zeotap Partners with Illuma for a Unique Audience-Powered Contextual Expansion Solution 

  2 years ago News

  

  In a strategic move that anticipates the imminent shift in digital advertising, Zeotap Data, the leading provider of people-based digital audiences, has announced a partnership with Illuma, the leader in AI-powered expansion and optimisation. This collaboration offers a new tactic [...]

• MGID Expands US Operations With Senior Sales Hire

  2 years ago News

  

  MGID, the global advertising platform, has today (9th January 2024) announced the appointment of Matthew Villa as head of sales, US, doubling down on its investment in the region. Villa will lead MGID’s client acquisition team in the US by [...]

• Adelaide Launches Partnership with Inscape to Drive Advanced Connected TV Attention Insights

  2 years ago News

  

  Adelaide, the leader in attention-based media quality measurement, has partnered with Inscape, a leading provider of currency-grade smart TV data, to enhance Adelaide’s attention measurement capabilities for Connected TV (CTV). By incorporating Inscape’s automatic content recognition (ACR) data from over [...]

• Multilocal Launches Sustainable Private Marketplace Solution to Deliver High-Performing Scale at a Lower Carbon Cost 

  2 years ago News

  

  Digital advertising curation expert, Multilocal, today (8th January 2024) announces the launch of its CarbonSmart solution to deliver high-performance, low-emission ad campaigns, validated by leading carbon intelligence platform, Cedara.  Traditionally, within a Private Marketplace (PMP), each single impression generates millions of [...]

• PubMatic Leads the Way in Adopting Addressability Alternatives, Delivering Monetisation Benefits for Publishers

  2 years ago News

  

  PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, announced recent expansion and success of Connect, its fully-integrated audience solution that leverages addressable signals from across the open internet to help data owners drive monetisation and [...]

• Adelaide Welcomes Industry Leaders Ryan McBride and Nishat Mehta to Its Board of Advisors

  2 years ago News

  

  Adelaide, the leader in attention-based media quality measurement, is thrilled to announce the expansion of its Board of Advisors with the addition of industry luminaries Nishat Mehta and Ryan McBride. With nearly two decades of experience creating alternative revenue streams in [...]

• GAMURS Group Announces GAMURS Pulse powered by ArcSpan AMS™

  2 years ago News

  

  GAMURS Group, a leading gaming, esports, and entertainment publisher, announced today (January 4th, 2024) its partnership with ArcSpan Technologies to leverage the ArcSpan AMS™ audience data monetisation platform for publishers. Following an extensive review, GAMURS has selected ArcSpan's AMS platform [...]

• Index Exchange Donates Privacy Sandbox Demo Tool to IAB Tech Lab’s Privacy Sandbox Taskforce

  2 years ago News

  

  Today, (January 4th, 2024) IAB Tech Lab, the global digital advertising technical standards-setting body, announced Index Exchange's donation of an advanced Privacy Sandbox Demo tool to the Privacy Sandbox Taskforce. This demo tool will provide an open-source platform for stakeholders to [...]

• IAS Announces First Attention Product to Unify Media Quality & Eye-Tracking

  2 years ago News

  

  Integral Ad Science, a leading global media measurement and optimisation platform, today (January 4th, 2024) announced the general availability of its Quality Attention™ measurement product, the first to unify media quality and eye-tracking with machine learning. The new offering provides [...]

• Yieldmo Bolsters Global Leadership with Strategic Appointments to Drive Innovation & Growth in 2024

  2 years ago News

  

  Yieldmo, the leading advertising technology platform that delivers AI-powered creative ad formats and superior campaign performance from proprietary data, today (January 4th, 2024) announced four new additions to its global leadership team. Jennifer Werner has joined the company as SVP, [...]