PressBox Articles
Adelaide Releases Attention Leaderboard Showcasing Excellence in Media Quality
Adelaide, the leader in attention-based media quality measurement, has unveiled its Attention Leaderboard, highlighting top display publishers, platforms, and ad networks. Adelaide’s leaderboard is grounded in its omnichannel metric, AU, which predicts any media placement’s probability of attention and subsequent [...]
Index Exchange & FreeWheel Announce Direct Integration for Efficient Streaming TV Buying
Index Exchange Inc., one of the world’s largest independent ad exchanges, today (December 19th, 2023) announced a direct integration with FreeWheel, a global technology platform for the television advertising industry. This integration partnership unlocks a new direct path to premium streaming TV inventory, enhancing media [...]
Adverty Selects PubMatic as Global Preferred PMP Partner, Elevating In-Game Advertising Ecosystem
In a strategic move set to redefine the landscape of in-game advertising, Adverty, the leading in-play ad platform, proudly announces its extended partnership with PubMatic, an independent technology company delivering digital advertising’s supply chain of the future. This collaboration solidifies [...]
Maximising Attention for Publishers: Adnami eAPM Analysis Identifies Website Layout’s Impact on Attention
This analysis examines the eAPM data from the Adnami Attention Score to find and develop insights specifically geared towards publishers. These findings review attention in the layout context, specifically for news sites. The analysis revealed underlying characteristics top-performing news websites share [...]
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