Fifty
- Categories:
- AI & Machine Learning; Cookieless Targeting; Data Activation; Media Buying; Performance Marketing Services; CTV, OTT & Video
- Website:
- fifty.io
- Email:
- james.jones@fifty.io
- Geography:
- APAC EMEA LATAM
- Location:
- Specialism:
PressBox
As a sports organisation, having a media partner who understands both our audience and the data behind the decisions is critical. The team at Fifty have been a long-term partner, using insight-led planning to help us make better, more impactful media choices, helping us to grow the game and drive attendance for both the men's team, and the Red Roses.
Company description
Fifty is a technology-first media partner that helps brands and agencies grow by turning proprietary, brand-specific audience intelligence into smarter, faster media strategy, planning and activation that drives measurable results.
Independently owned and founded over a decade ago, Fifty has built the audience intelligence operating system for modern media. Powered by Living Intelligence, its approach combines deep human understanding with AI-powered simulation, enabling brands to explore how people think, feel, and decide, simulate behaviours and engage directly with audiences.
With multidisciplinary teams spanning strategy, planning, and activation, Fifty partners with leading global brands to deliver sharper performance, improve efficiency and drive sustained business impact across the full marketing lifecycle. For more information, visit fifty.io