goTom perfectly supports our existing technical infrastructure in planning and handling campaigns.
Company description goTom is a modern order management software that unifies every aspect of selling digital advertising, from CRM to insertion orders to programmatic advertising. The solution streamlines daily sales tasks, campaign and ad operations. The integrative approach allows the platform to be flexibly embedded in various tech stacks. It communicates via various interfaces with ad servers, supply-side platforms (SSP), ERP and CRM systems. At the heart of the platform is order processing. goTom maps complex product, price and condition structures, creates media plans on this basis and automatically pushes orders or deals to the ad server or SSP.