Regulation GDPR

• GDPR – The Ad Tech Industry Gears Up for Change: A Collective Q&A

  8 years ago News

  

  2018 is set to be a year of disruption for the advertising industry. While fighting against fake news, invalid traffic, and a lack of transparency, the industry has another challenge to address: GDPR. Brands and agencies are coming together to understand [...]

• How GDPR-K Dramatically Changes the Landscape for Kids’ Brands & Publishers in Europe

  8 years ago News

  

  The clock is ticking for enforcement of GDPR in May, which will trigger unprecedented change across Europe’s digital media ecosystem. In this piece for ExchangeWire, Dylan Collins (pictured below), co-founder and CEO, SuperAwesome, explains why it’s not enough to look for GDPR-compliance – [...]

• How to Mitigate the Risk of Data Breaches Caused by Third Parties

  8 years ago News

  

  Despite its limitations, third-party data is widely used by marketers to enhance the reach of campaigns and improve targeting, largely in conjunction with first-party data. With GDPR coming into effect in May this year, marketers are scrutinising the ways in [...]

• New Research Shows Little Consumer Interest in Smart Assistants; The Best Time to Gain GDPR Consent

  8 years ago News

  

  RetailTechNews’ weekly roundup brings you up-to-date research findings from around the world. In this week’s edition: New Research Shows Little Consumer Interest in Smart Assistants; The Best Time to Gain GDPR Consent; and Delivery Speed Demands Getting Tougher. New Research [...]

• Is the French Advertising Industry Ready for GDPR & ePrivacy?

  8 years ago News

  

  On 25 May, 2018, the General Data Protection Regulation (GDPR) will come into force. A subject taken very seriously by the entire advertising industry, but it’s not isolated to this industry, as all private or public companies are concerned. In [...]

• IAB Releases GDPR Framework; OpenX Removes Video Ad Format

  8 years ago News

  

  ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: IAB Releases GDPR Framework: Call for Feedback; OpenX Bans 300x250 Video; Improve Digital Offers First-Price Auction Option; New Custom Bid Algorithms at Amobee; and Rubicon [...]

• Why OOH Is the Answer for Digital Advertisers in a GDPR World

  8 years ago News

  

  With GDPR set to significantly change digital advertising in the near future, it may be time to explore other channels of distributing ads where strict opt-ins are not an issue. Craig Mytton (pictured below), CRO, Bitposter, argues for OOH as [...]

• Rapid Growth for Connected TV Advertising in Europe; BVDW Criticises CfBA

  8 years ago News

  

  ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Connected TV Advertising in Europe Will Grow; BVDW: Coalition for Better Ads Solution Ignores Needs of the European Market; New mobile ad formats for [...]

• Marketers & GDPR: Q&A with Ian Woolley, Ensighten

  8 years ago News

  

  GDPR will be a challenge for marketers, but it will also enable a new level of transparency that will change the programmatic industry for the better. But how ready are marketers? In this exclusive Q&A, Ian Woolley (pictured below), CRO, [...]

• Rebrand With a New CDP: Q&A with Sigvart Voss Eriksen, Tapad

  8 years ago News

  

  Martech provider Tapad is launching its new customer data platform as we speak. ExchangeWire speaks with Sigvart Voss Eriksen, CEO, Tapad about the importance of personalisation for marketing, and gets the lowdown on the new CDP. ExchangeWire: Why is Tapad moving [...]