Regulation GDPR

• MOSAIC Data Comes To Mobile With AdTruth Integration

  11 years ago News

  

  Mobile recognition firm AdTruth aims to amalgamate its targeting capabilities with Experian data to its own user IDs, as leading figures in the advertising industry call for clarity over ad tech, and warned over the perils of increasingly dominant players.  AdTruth [...]

• ExchangeWire European Weekly Round-Up

  11 years ago News

  

  ExchangeWire rounds up some of the biggest stories in the European digital advertising space, and in this week's edition: Germany's Fyber sells to RNTS Media; ExchangeWire begins ATS New York countdown; UK digital spend valued at £7bn a year; Ebuzzing [...]

• Ad Tech Firms Prepare For Bolstered US Profile

  11 years ago News

  

  Ad tech firms are set to play a more prominent role on the agenda of some of the digital media and advertising industries' largest trade organisations, as questions over transparency and programmatic technologies are set to dominate the agenda in 2015.  With Ad [...]

• Adconion Evolves Online Video in Australia and APAC With The Recent Smartclip Acquisition

  14 years ago News

  

  Alex Littlejohn is President APAC of Adconion Media Group. Here he discusses how the recent smartclip acquisition puts the Adconion Media Group in a strong position globally to provide branding, direct response and video solutions. Littlejohn also provides [...]

• Ikon's Phil Cowlishaw Discusses The Recent Video Partnership With Tubemogul

  14 years ago News

  

  Phil Cowlishaw is Performance Media Director at Ikon Communications. Here he discusses the recent Ikon video partnership with Tubemogul - and what it means for the market. Can you give an overview of your recent partnership with TubeMogul’s PlayTime? What does [...]