In the run upto our Mobile Sessions event in February, we invited StikeAd CTO, Mike Dewhirst, for this week’s TraderTalk TV. Mike gives us a deep dive into mobile retargeting and how you would execute data-driven buys across multi-devices, including Apple. This goes into extensive detail about the process of mobile targeting and tracking. If you want to learn about how a typical data-driven mobile campaign works, then you need to watch this episode.
- MySpace CEO: 'Atlas is Not an end-to-end Platform… It's just a Display Ad Server'
- What Lessons Were Learnt From 'Programmatic-Only Week'?
- The Battle for Cross-Device IDs Heats Up
- The Echo Chamber: The New Agency Programmatic Strategy Revealed... in Two Handy Visuals
- The Evolution of the ATD & What it Means for Holding Groups