In the run upto our Mobile Sessions event in February, we invited StikeAd CTO, Mike Dewhirst, for this week’s TraderTalk TV. Mike gives us a deep dive into mobile retargeting and how you would execute data-driven buys across multi-devices, including Apple. This goes into extensive detail about the process of mobile targeting and tracking. If you want to learn about how a typical data-driven mobile campaign works, then you need to watch this episode.

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