by Ciaran O'Kane on 11th Apr 2014 in TRADERTALK

As Neal Mohan says we are not in a mobile-first world anymore, it's a multi-device eco-system for advertisers. Too right, Neal. In this #TraderTalkTV episode, Adtruth's James Collier explains the various approaches to cross-device targeting. Here Collier goes into detail on three forms of methodologies around cross-device targeting, namely multi-screening tracking, multi-screening and "householding".

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