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In this special voxpop edition of TraderTalk TV, Nathan Woodman, SVP strategic development, IPONWEB, talks through the hot topic of supply path optimisation.

In this episode, Woodman discusses:

– What supply path optimisation (SPO) is

– How SPO works for advertisers

– How SPO works for publishers

– Where the responsibility for ensuring an optimised supply path should lie

– How SPO can help to create a more transparent ecosystem