In this special voxpop edition of TraderTalk TV, Nathan Woodman, SVP strategic development, IPONWEB, talks through the hot topic of supply path optimisation.

In this episode, Woodman discusses:

- What supply path optimisation (SPO) is

- How SPO works for advertisers

- How SPO works for publishers

- Where the responsibility for ensuring an optimised supply path should lie

- How SPO can help to create a more transparent ecosystem