IPONWEB's Nathan Woodman Discusses Supply Path Optimisation←Back to Index
In this special voxpop edition of TraderTalk TV, Nathan Woodman, SVP strategic development, IPONWEB, talks through the hot topic of supply path optimisation.
In this episode, Woodman discusses:
– What supply path optimisation (SPO) is
– How SPO works for advertisers
– How SPO works for publishers
– Where the responsibility for ensuring an optimised supply path should lie
– How SPO can help to create a more transparent ecosystem