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With the “year of the mobile” becoming more of an ongoing concern rather than a specific annual period, ATS London 2019 saw this discussion on why the time is finally right for brands to invest in mobile environments, and how advertising in the channel should be performed responsibly. Fiona Davis, media and marketing specialist, oversaw the conversation between Liam Brennan, global director of innovation, MediaCom; Matt Barash, head of strategy and business development, AdColony; and Christina Constandache, chief revenue officer, Viber.

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