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The identity challenge of ending reliance on the third-party cookie, and its possible resolutions, were tackled in this panel discussion at ATS Singapore 2019. ExchangeWire CEO Ciaran O’Kane oversaw proceedings with insight from Ravi Shankar, data and technology lead for APAC, Omnicom Media Group; Vidyarth Srivatsan, APAC marketing tech, Coca-Cola; Colleen Ngo, vice president, partnerships and investment, Xaxis APAC; and Sunil Naryani, regional general manager – programmatic & paid media, Dentsu Aegis Network.

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