MINT's Carlo De Matteo on the Inefficiency of the Planning Buying Process←Back to Index
In this latest episode of TraderTalk TV, Carlo De Matteo, COO of MINT, joins ExchangeWire’s Ciaran O’Kane to discuss the inefficiency of the planning buying process.
In this session, De Matteo and O’Kane cover:
- the current inefficiencies of the planning/buying process
- the pain points that need to be solved
- how more mundane day-to-day tasks of planner/buyers can be automated to allocate time to critical client strategy work
- how the MINT platform addresses these issues
MINT's platform, M1, provides advertisers with a single interface to execute their entire media spend on all Ad...