In this latest episode of TraderTalk TV, Carlo De Matteo, COO of MINT, joins ExchangeWire’s Ciaran O’Kane to discuss the inefficiency of the planning buying process.

In this session, De Matteo and O’Kane cover:
- the current inefficiencies of the planning/buying process

- the pain points that need to be solved

- how more mundane day-to-day tasks of planner/buyers can be automated to allocate time to critical client strategy work

- how the MINT platform addresses these issues


MINT is a world-leading SaaS company in the Advertising Resource Management (ARM) sector, headquartered  in New York with an international presence in London, Paris, Munich, Milan, Rome and São Paulo.
Leading enterprise brands from all main indu...

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