by Hannah Dillon on 21st Apr 2022 in TRADERTALK

In this latest episode of TraderTalk TV, Richard Ottoy, newly appointed GM, EMEA at Sharethrough, joins ExchangeWire’s Lindsay Rowntree to discuss the growth of supply path optimisation (SPO) in recent years.

In this session, Ottoy and Rowntree discuss:

- How SPO originated in ad tech
- How the adoption of SPO has reshaped supply paths
- Why SPO is fundamental to facilitating transparency
- The importance of better connection between DSPs and SSPs
- The advantages and challenges SPO has created on both the buy and sell-side

Ad ServerBiddingDSPSSP