"You wouldn't buy a house by looking through the letterbox."

In our latest TTTV, Ben Putley, CEO and founder of Alkimi Exchange joins Ciaran O'Kane at the whiteboard. In this session, Ben dives deep on what blockchain and Web3 tech can bring to the advertising industry in terms of transparency, fees and emissions.

In this TTTV session, Ben discusses:

• Why blockchain's baked-in transparency can ensure secure, accountable ad transactions

• The industry's carbon footprint and why cutting down repeat process can help cut emissions.

• How a clearer, less complicated system means fewer fees

For more insights and expert analysis on these topics, check out ExchangeWire's Web3 hub in association with Alkimi Exchange.