CEO and co-founder of OptiDigital, Magali Quentel-Reme, joins ExchangeWire CSO Ciarán O'Kane in front of the whiteboard to discuss dynamic price flooring.

Tune in as Magali discusses OptiDigital's dynamic price floor solution, and how publishers can make the most of such tech to get higher impact ads, and better results, and how it can it make auctions more efficient and ultimately more fair.

For more from Magali, check out her ExchangeWire interview from earlier this year.