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#TraderTalkTV: End-of-Year Review Part 2, Looking Forward to 2015
In the second part of our TraderTalkTV special, we invite Caspar Schlickum, Zuzanna Gierlinska and Gareth Davies to roll out [...]
#TraderTalkTV: End-of-Year Review Part 1, a Reflection on 2014
What happened in 2014? Well, a lot. Mass consolidation in ad tech. The rise of Facebook in ad tech. In-housing. Agency [...]
#TraderTalkTV: Adap.tv Explains Programmatic TV Buying Execution
'Programmatic TV' is soon to become one of the buzz phrases of the ad tech industry, just as 'cross-screen', and [...]
#TraderTalkTV: Ghostery COO Emily Riley Explains How Brands Can Be More Efficient in Managing Third Party Vendors
In this week's episode of #TraderTalkTV we speak to Ghostery COO, Emily Riley, about how brands can be more efficient [...]
#TraderTalkTV: Quantcast's Rebecca Muir Explains Why the Industry Needs to Move Away from Last Click Attribution
Attribution is still a huge problem in this industry. Much, if not all, digital advertising buys are measured on [...]
#TraderTalkTV: Quantcast's Phil Macauley Explains How Prospecting is Overlooked & Undervalued
In this week's #TraderTalkTV, Phil Macauley, EU Managing Director at Quantcast, discusses prospecting's benefits over pure retargeting in display. [...]
#TraderTalkTV: AudienceScience's Mark Connolly Explains the SaaS Model Versus the Traditional Media Buying Model
In this week's #TraderTalkTV, Mark Connolly, MD Europe & APAC for AudienceScience, explains the SaaS (Software as a Service) model [...]
#TraderTalkTV: PKR's Gavin Deadman Explains How Data and Media Buying Can Be Managed In-House
Gavin Deadman, Digital Marketing Manager for PKR, discusses how his perspective on ad technology has changed since he made the [...]
#TraderTalkTV: Robin Davies, Country Manager UK at Mediaplex, Maps Out the Role of DMPs
This week's #TraderTalkTV goes into detail on the role being played by the DMP. What is it? Where [...]
TraderTalk TV: How A Marketer Can Build A Brand Trading Desk
This weeks's TraderTalk TV is essential viewing, especially if you are a progressive marketer. ExchangeWire discussed at length the [...]
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