TraderTalk TV
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GumGum's Peter Wallace on the Power of Contextual Advertising
In our latest TraderTalk, GumGum's General Manager EMEA, Peter Wallace, joins ExchangeWire CEO Rachel Smith at the legendary whiteboard. In this [...]![[no video found]](https://img.youtube.com/vi/nPxot4DCO9k/hqdefault.jpg)
Adform's Jochen Schlosser on the End of Xandr and the Future of the DSP
Adform's CTO, Jochen Schlosser, makes a welcome return to the legendary ExchangeWire whiteboard. Tune in as Jochen and Ciarán O'Kane [...]![[no video found]](https://img.youtube.com/vi/lUISaBJ7dI4/hqdefault.jpg)
Digiseg's Andrew Furst on Audience Measurement
In this episode of TraderTalk TV, Ciaran O'Kane is joined in front of the fabled whiteboard by Andrew Furst, chief [...]![[no video found]](https://img.youtube.com/vi/waxyz_vIfcM/hqdefault.jpg)
Intent IQ's Dror Ben Yishai on Addressability in the Open Web
Intent IQ CTO Dror Ben Yishai joins Ciaran O'Kane at the famous ExchangeWire Trader Talk whiteboard. In this episode, Dror discusses [...]![[no video found]](https://img.youtube.com/vi/tAzpDlK6dDE/hqdefault.jpg)
Experian's Sarah Robertson on the Power of Knowing Your Consumer
Experian's Sarah Robertson joins Ciarán O'Kane at the famous ExchangeWire whiteboard. In this episode, Sarah discusses data signals and how they [...]![[no video found]](https://img.youtube.com/vi/Q8DreksH0A0/hqdefault.jpg)
Nexta’s Jonas Allaoua on Integration, Optimisation and Attribution in Retail Media
In this TTTV, Ciarán O’Kane is joined at the whiteboard by Jonas Allaaoua, junior data scientist at Nexta, to discuss [...]All shows
How Independence From Media Has Made Adform a Hidden GEM
In this episode of TraderTalk TV, filmed aboard Adform's boat at Cannes, ExchangeWire's CEO, Ciaran O'Kane speaks to: Gustav Mellentin, co-founder [...]
IPONWEB: How to Optimise the Programmatic Advertising Ecosystem
Over the last two years the programmatic advertising ecosystem has multiplied many times over creating two distinct problems for programmatic [...]
Jana Jakovljevic, Head of Programmatic Solutions at Spotify, Discusses Cross-Platform Advertising
Filmed at ATS New York, this episode of TraderTalkTV features Jana Jakovljevic, head of programmatic solutions at Spotify. Here [...]
Programmatic TV Uncovered: IPONWEB's Brian Golbere Explains Specifics of the Dish SSP
Programmatic TV is a hot topic at the minute; particularly with recent announcements from big media owners like Sky and [...]
#TraderTalkTV: End-of-Year Review Part 1, a Reflection on 2014
What happened in 2014? Well, a lot. Mass consolidation in ad tech. The rise of Facebook in ad tech. In-housing. Agency [...]
#TraderTalkTV: Jason Bigler Gives Some Insight Into Google's Customisable RTB Toollkit, "Open Bidder"
Customisation is the buzzword around the RTB eco-system at the minute. Customised bid logic. Customised algos. Off-the-shelf [...]
#TraderTalkTV: AudienceScience's Mark Connolly Explains the SaaS Model Versus the Traditional Media Buying Model
In this week's #TraderTalkTV, Mark Connolly, MD Europe & APAC for AudienceScience, explains the SaaS (Software as a Service) model [...]
#TraderTalk TV: Ego-System or Eco-System? Pubmatic's Gareth Holmes Calls for a New Publisher Approach
In this week's #TraderTalkTV, Gareth Holmes, UK Publisher Director at PubMatic, discusses the evolution of the SSP model in today's [...]
#TraderTalkTV: SpotXchange's Alex Merwin Explains the Mechanics of the "Multi-Bid"
In this week's #TraderTalkTV, SpotXchange's Alex Merwin addresses the problems with lack of transparency in the ecosystem, the issues with [...]
TraderTalk TV: Medyanet's Dogus Yildirim Gives an Overview of the Turkish Data-Driven Ad Market
Medyanet is a massive European sales house based in Istanbul with O&O - as well as represented - interests across [...]
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