• How Can Ad Tech Save the Publisher? ATS London 2016 Panel

    Join Rebecca Muir, head of research and analysis, ExchangeWire, as she moderates an incendiary panel at ATS London 2016 with panelists Adnan Ebrahim, founder and CEO, Car Throttle; Amir Malik, programmatic director, Trinity Mirror; Andrew Casale, president and CEO, Index Exchange; and Neal Richter, CTO, Rubicon Project. How can ad tech save the publisher?

    Key points from the panel discussion include:

    – How ad tech is being sold to publishers and how they navigate this

    – The publisher opinion on PMPs and the resulting [...]

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  • Programmatic TV, OOH & Audio – with IPONWEB

    In the second instalment of IPONWEB’s Cannes story Brian Golbere, general manager, emerging technology, IPONWEB, tells Ciaran O’Kane, CEO ExchangeWire how TV, out of home (OOH), and audio media owners are transforming themselves into audience-based, programmatic media sellers, and how these changes are shaking up media buying for good.

    The dynamic duo discuss the commonly misunderstood concept that TV has always been data-driven, but now there is more data and it’s audience-based rather than ratings figures. This new data is driving changes [...]

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  • Index Exchange CEO Andrew Casale Discusses How Publishers Can Manage Multiple Header-Bidding Vendors

    With the growth in header bidding, and the growing number of ‘header’ solutions on the market, publishers are effectively drowning in JavaScript.

    How can they manage multiple header-bidding vendors, and ensure increased yield?

    Here Index Exchange CEO Andrew Casale outlines various options to manage this complexity, specifically mediation and the wrapper container tag options.

    Key areas covered in this episode include:

    – The key differences between a ‘mediation’ and a ‘wrapper’ container tag – The dynamics of the auction process between ‘mediation’ and ‘wrapper’ option – [...]

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  • A Review Of the Ad Tech Year

    Earlier this year, ExchangeWire hosted ATS New York. The day started with a fireside chat between ExchangeWire’s CEO, Ciaran O’Kane and Michael Rubenstein, president, AppNexus. The discussion focussed on the future of independent ad tech companies, how publishers are fighting back against media giants and how on earth we ended up with ad blockers being commonplace.

    Consolidation is driving change in the ad tech industry. Certainly in the US, VC companies are not investing in new ad tech companies the way [...]

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  • OpenX CEO Tim Cadogan Discusses Publisher Yield Management Strategy

    In this week’s TraderTalkTV episode we feature a conversation with Tim Cadogan, OpenX CEO, that took place at the recent ATS New York event.

    In an extensive fireside chat with ExchangeWire CEO, Ciaran O’Kane, Cadogan covers a wide variety of areas effecting the supply-side – everything from header bidding right through to holistic yield management.

    Some of the key areas discussed in this week’s TraderTalkTV includes:

    – Open versus closed optimisation strategy – Applying holistic yield management to the pub stack – How publishers are [...]

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  • Leveraging Tech & Data: How Auto Trader Made the Transformation From Print to Digital

    Auto Trader was founded in 1977, the magazine was published weekly in a number of regional editions. Circulation peaked at 368,000 in January 2000, dropping to an average of 87,000 copies a week in 2012, and down to 27,000 in March 2013. In June 2013, after 36 years, the final editions of the printed magazine were published, with the company concentrating on its online business.

    Today, Auto Trader is the number one online marketplace for car buyers in the UK, with [...]

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  • TraderTalk TV Cannes Special: OpenX on Open & Closed Trading Environments

    In this special edition of TraderTalk TV recorded at this week’s Cannes Lions festival,Scott Braley, OpenX, SVP, debates open and closed media trading environments with ExchangeWire CEO Ciaran O’Kane.

    During the discourse of the conversation they discuss:

    – The advent of private marketplaces (PMPs) – OpenX’s efforts to ensure it deals with the highest quality of inventory on its marketplace – Holistic yield management for publishers

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  • TraderTalkTV Live: Marketplace Quality in Programmatic Advertising

    In this special edition of TraderTalkTV our live panel discuss the issues raised in ExchangeWire Research’s report “Perceptions, implications and the future of online marketplace quality in programmatic advertising”.

    The panel is moderated by Ciaran O’Kane, ExchangeWire CEO, the panelists are:

    Caspar Schlickum, CEO, Xaxis EMEA Andrew Buckman, MD UK, OpenX Tom Bowman, SVP Sales Operations, BBC Worldwide Niall Hogan, MD UK, Integral Ad Science Nick Graham, Global Digital Director, Huawei Technologies

    Discussions include:

    – Moving beyond the sensationalism of ad fraud – Benefits and limitations [...]

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  • Rubicon Project's Jay Stevens Explains How XAPI Helps Ad Servers With Holistic Yield Management

    In this week’s TraderTalkTV, Rubicon Project International GM, Jay Stevens gives us a walkthrough of the XAPI offering.

    XAPI looks to work with regional and global ad server solution providers to help them with holistic yield management, giving publishers access to programmatic demand.

    Google has its “dynamic allocation” offering where it allows publishers to yield manage Google’s programmatic demand (AdX), thirty-party demand and its own direct-demand across all available supply.

    Google’s DFP remains the premier in mature markets, but its footprint is not [...]

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  • Mikko Kotila Discuss the Ad Fraud Ecosystem & What the Industry Can Do to Address the Problem

    In this week’s TraderTalkTV, Mikko Kotila – author of the recent WFA report on best practices for brands buying in programmatic – discusses in detail how ad fraud works in the digital ad ecosystem.

    In a lengthy episode, Kotila covers a number of key areas:

    – How fraudsters can set up sites in a matter of minutes, generating fake traffic through bots – How easy it is for bots to infect user machines through the ad ecosystem – The type of bots fraudsters [...]

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