by Grace Dillon on 1st Jul 2022 in TRADERTALK

Following their recent ExchangeWire Research project, The Rise of the Independents, Equativ (formerly Smart) hosted a panel discussion in Cannes, looking at the best strategies and technology for publishers to navigate the walled-garden world. 

Vocento's Maylis Chevalier, Dexerto's Sophie Toth, and M Publicité's Sebastien Noel joined ExchangeWire's Ciarán O’Kane for the discussion, which covered third-party cookie deprecation, customisation, the importance of context, and more.

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