TraderTalk TV

GumGum's Peter Wallace on the Power of Contextual Advertising

In our latest TraderTalk, GumGum's General Manager EMEA, Peter Wallace, joins ExchangeWire CEO Rachel Smith at the legendary whiteboard. In this [...]

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Adform's Jochen Schlosser on the End of Xandr and the Future of the DSP

Adform's CTO, Jochen Schlosser, makes a welcome return to the legendary ExchangeWire whiteboard. Tune in as Jochen and Ciarán O'Kane [...]

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Digiseg's Andrew Furst on Audience Measurement

In this episode of TraderTalk TV, Ciaran O'Kane is joined in front of the fabled whiteboard by Andrew Furst, chief [...]

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Intent IQ's Dror Ben Yishai on Addressability in the Open Web

Intent IQ CTO Dror Ben Yishai joins Ciaran O'Kane at the famous ExchangeWire Trader Talk whiteboard. In this episode, Dror discusses [...]

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Experian's Sarah Robertson on the Power of Knowing Your Consumer

Experian's Sarah Robertson joins Ciarán O'Kane at the famous ExchangeWire whiteboard. In this episode, Sarah discusses data signals and how they [...]

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Nexta’s Jonas Allaoua on Integration, Optimisation and Attribution in Retail Media

In this TTTV, Ciarán O’Kane is joined at the whiteboard by Jonas Allaaoua, junior data scientist at Nexta, to discuss [...]

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All shows

Navigating The Programmatic TV Landscape
Earlier this year, at ATS New York, just weeks after Dish announced they are to offer a programmatic exchange for [...]
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Nate Woodman, GM, Demand Solutions at IPONWEB Discusses Incremental Lift & Demand Side Attribution
Earlier this year at ATS NYC, Nate Woodman, GM, demand solutions at IPONWEB gave a fascinating keynote presentation in which [...]
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A Review Of the Ad Tech Year
Earlier this year, ExchangeWire hosted ATS New York. The day started with a fireside chat between ExchangeWire’s CEO, Ciaran O’Kane [...]
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How Data Unleashes Value in Programmatic Video
Earlier this year, at ATS New York a panel of experts from the online video advertising field discussed the current [...]
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Making Brand Advertising & Programmatic Work Together
Earlier this year, at ATS NYC three industry veterans formed a panel to discuss the disconnect between brand advertising and [...]
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Jana Jakovljevic, Head of Programmatic Solutions at Spotify, Discusses Cross-Platform Advertising
Filmed at ATS New York, this episode of TraderTalkTV features Jana Jakovljevic, head of programmatic solutions at Spotify. Here [...]
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Lauren Nemeth, CRO at URX, Discusses How Deep Linking Works In Mobile Advertising
Earlier this year at ATS New York, Lauren Nemeth, chief revenue officer at URX gave a refreshingly honest keynote presentation [...]
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OpenX CEO Tim Cadogan Discusses Publisher Yield Management Strategy
In this week's TraderTalkTV episode we feature a conversation with Tim Cadogan, OpenX CEO, that took place at the recent [...]
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Programmatic TV Uncovered: IPONWEB's Brian Golbere Explains Specifics of the Dish SSP
Programmatic TV is a hot topic at the minute; particularly with recent announcements from big media owners like Sky and [...]
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Leveraging Tech & Data: How Auto Trader Made the Transformation From Print to Digital
Auto Trader was founded in 1977, the magazine was published weekly in a number of regional editions. Circulation peaked at [...]
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