by Ciaran O'Kane on 8th Apr 2016 in TRADERTALK

With the growth in header bidding, and the growing number of 'header' solutions on the market, publishers are effectively drowning in JavaScript.

How can they manage multiple header-bidding vendors, and ensure increased yield?

Here Index Exchange CEO Andrew Casale outlines various options to manage this complexity, specifically mediation and the wrapper container tag options.

Key areas covered in this episode include:

– The key differences between a 'mediation' and a 'wrapper' container tag
– The dynamics of the auction process between 'mediation' and 'wrapper' option
– The technical resource required to implement both
– The issue of 'price encryption', and how clearing prices are exposed in some header bidding solutions when bids are passed to the ad server

Publisher