TraderTalk TV

GumGum's Peter Wallace on the Power of Contextual Advertising

In our latest TraderTalk, GumGum's General Manager EMEA, Peter Wallace, joins ExchangeWire CEO Rachel Smith at the legendary whiteboard. In this [...]

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Adform's Jochen Schlosser on the End of Xandr and the Future of the DSP

Adform's CTO, Jochen Schlosser, makes a welcome return to the legendary ExchangeWire whiteboard. Tune in as Jochen and Ciarán O'Kane [...]

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Digiseg's Andrew Furst on Audience Measurement

In this episode of TraderTalk TV, Ciaran O'Kane is joined in front of the fabled whiteboard by Andrew Furst, chief [...]

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Intent IQ's Dror Ben Yishai on Addressability in the Open Web

Intent IQ CTO Dror Ben Yishai joins Ciaran O'Kane at the famous ExchangeWire Trader Talk whiteboard. In this episode, Dror discusses [...]

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Experian's Sarah Robertson on the Power of Knowing Your Consumer

Experian's Sarah Robertson joins Ciarán O'Kane at the famous ExchangeWire whiteboard. In this episode, Sarah discusses data signals and how they [...]

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Nexta’s Jonas Allaoua on Integration, Optimisation and Attribution in Retail Media

In this TTTV, Ciarán O’Kane is joined at the whiteboard by Jonas Allaaoua, junior data scientist at Nexta, to discuss [...]

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All shows

What Do Marketers Really Think About Programmatic?
In an excellent panel session at this year's ATS Singapore, ExchangeWire hosted a marketer-only discussion around the areas of technology, [...]
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Coull's Aden Forshaw Discusses the End of Flash in Digital Advertising
As of September 01 2015, Google ended its support for Flash for much of the banner advertising in Chrome, the [...]
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Making Mobile Ads Work For Marketers & Publishers: LiveRail's Yoav Arnstein Explains How
Facebook has perfected its ad proposition in mobile advertising. Now representing 76% of its total revenue, Facebook is undoubtedly the [...]
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TraderTalk TV Cannes Special: OpenX on Open & Closed Trading Environments
In this special edition of TraderTalk TV recorded at this week’s Cannes Lions festival,Scott Braley, OpenX, SVP, debates open and [...]
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Cannes Lions Special: Terrence Kawaja Discusses M&A Trends & Agency Evolution
In this special Cannes Lions edition of TraderTalk TV, ExchangeWire CEO Ciaran O'Kane speaks with Luma Partners CEO Terence Kawaja [...]
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TraderTalkTV Live: Marketplace Quality in Programmatic Advertising
In this special edition of TraderTalkTV our live panel discuss the issues raised in ExchangeWire Research's report "Perceptions, implications and [...]
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Andrew Buckman, MD EMEA, OpenX Discusses Marketplace Quality - And Why It Matters In Programmatic
In this week’s TraderTalkTV, Andrew Buckman, MD EMEA, OpenX discusses marketplace quality. In this episode, Buckman explains: - How OpenX stay one [...]
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Rubicon Project's Jay Stevens Explains How XAPI Helps Ad Servers With Holistic Yield Management
In this week's TraderTalkTV, Rubicon Project International GM, Jay Stevens gives us a walkthrough of the XAPI offering. XAPI looks to [...]
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Bob Walczak Discusses BidSwitch, And How It Connects Programmatic Supply And Demand
As programmatic buying and selling explodes in growth, some pain points are beginning to emerge in the eco-system around managing [...]
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Mikko Kotila Discuss the Ad Fraud Ecosystem & What the Industry Can Do to Address the Problem
In this week's TraderTalkTV, Mikko Kotila - author of the recent WFA report on best practices for brands buying in [...]
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