by Mathew Broughton on 7th Aug 2025 in Video Interviews

In our latest A Coffee With Episode, Tom Pickworth, Director of Technical Operations, Commercial, joins ExchangeWire's John Still over a brew to discuss brand safety and advertising against news content.

Throughout the conversation, Pickworth outlines:

• Key benefits of advertising against news-based content
• Myths around brand suitability across news content
• The future role of AI in brand safety
• How supporting news through advertising will benefit both the industry and society

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