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"News is Essential for Democracy": A Coffee With Tom Pickworth, Mail Metro Media

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by Sheila Obeng-King on 7th Aug 2025 in Video Interviews

In our latest A Coffee With Episode, Tom Pickworth, Director of Technical Operations, Commercial, joins ExchangeWire's John Still over a brew to discuss brand safety and advertising against news content.

Throughout the conversation, Pickworth outlines:

  • Key benefits of advertising against news-based content

  • Myths around brand suitability across news content

  • The future role of AI in brand safety

  • How supporting news through advertising will benefit both the industry and society