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"Technology is a Human Shift": A Coffee With Lea Karam, Mindscope

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by Mathew Broughton on 2nd Jul 2025 in Video Interviews

In this episode of "A Coffee With...", ExchangeWire's John Still is joined by Lea Karam, founder and CEO of Mindscope, to discuss how behavioural insights can be used across the modern advertising industry.

  • How companies can use behavioural insights to get ahead

  • Combining agentic and AI technologies with human insights

  • The development of Mindscope