"Tying the Customer Journeys Together": A Coffee With Nigel Clarkson,
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In this episode of A Coffee With... Nigel Clarkson, Global Ad Tech Executive, joins ExchangeWire's head of content John Still over a coffee earl grey tea.
They talk about the state of the ad tech industry and the DOOH, CTV, and retail media landscapes, looking at how the actual, physical customer journey encompasses all three formats, and how they can interact.
Addressable TVCommerce MediaCTVDOOHOOHProgrammatic TVRetail MediaTV
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