In-game advertising is an increasingly interesting proposition. James Rogers of Digital Turbine talks us through the challenges and opportunities.

In this ExchangeWire VoxPop, James Rogers VP brand sales, APAC joins us to discuss the rise of in-game advertising, and how the industry can capitalise. Recorded after an insightful panel session at ATS Singapore, James discusses:

• How can ads be tailored towards different audiences in-game?

• Overcoming the issue of ‘intrusion’ into gameplay?

• The rise of gaming across APAC compared to the rest of the world?

• The platforms that are working best for advertisers in the gaming ecosystem