In our latest Voxpop, Nic Travis, Head of Digital Marketing, Lloyds Banking Group, joins ExchangeWire CEO Rachel Smith for a chat about the future of measurement beyond third-party cookies.

Tune in as Nic and Rachel discuss:

  • What are the challenges facing the industry in terms of measurement?
  • What alternative methods, such as incrementality, contextual targeting, and cohort analysis will prosper?
  • How can we balance privacy and personalisation in advertising?