Spark Foundry's Kudzai Mubaiwa on the Challenges and Opportunities of Performance Marketing
←Back to VoxPopsby on 1st Aug 2023 in VoxPops
In this ExchangeWire VoxPop, Kudzai Mubaiwa, head of performance UK, Performics @ Spark Foundry, joins ExchangeWire COO Lindsay Rowntree to discuss the challenges and opportunities presented by performance marketing.
Together, Mubaiwa and Rowntree cover:
- How Spark Foundry keeps apace with technological changes
- How the agency is incorporating AI
- What success looks like for performance marketers today
- How new technologies will shape performance marketing in the future.
Popular Tradertalks
Latest Posts
-
The Stack: Omnicom Acquisition Rocks Industry; TikTok’s Last Hope to Beat US Ban -
"Data should always be in service of delivering better outcomes.": Q&A with Vincent Niou, Skeleton Key -
Skyscanner Launches Advertising Platform; Over 1bn Hours of YouTube Streamed Daily on TV; Apple Rolls Out ChatGPT Integration -
2025 Predictions: Innovation -
Global Ad Spend to Surpass $1tn in 2024; TikTok Shop Launches in Spain; European Regulators Examine Google and Meta’s Ad Partnership
Follow ExchangeWire