Spark Foundry's Kudzai Mubaiwa on the Challenges and Opportunities of Performance Marketing
←Back to VoxPopsby on 1st Aug 2023 in VoxPops
In this ExchangeWire VoxPop, Kudzai Mubaiwa, head of performance UK, Performics @ Spark Foundry, joins ExchangeWire COO Lindsay Rowntree to discuss the challenges and opportunities presented by performance marketing.
Together, Mubaiwa and Rowntree cover:
- How Spark Foundry keeps apace with technological changes
- How the agency is incorporating AI
- What success looks like for performance marketers today
- How new technologies will shape performance marketing in the future.
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