The MadTech Webcast: The Future of the Ad Tech Infrastructure←Back to Webcasts
by Grace Dillon on 3rd Aug 2021 in Webcasts
Ben Putley, co-founder and CEO of Alkimi Exchange and Benjamin Jorgensen, CEO and co-founder of Constellation Network join ExchangeWire's Ciaran O’Kane to discuss the future of the ad tech infrastructure in this MadTech Webcast.
Together, Putley, Jorgensen, and O'Kane discuss:
- How the death of the cookie could help streamline the industry so that it delivers real value to buyers and sellers;
- The impact that infrastructural changes will have on the "ad tech tax";
- The potential benefits of blockchain technology, and whether it could provide a viable replacement to legacy tech;
- How the Constellation platform works and the purpose behind it.
- Users aren’t a product
- Publishers aren’t at the behest of Facebook and Google
- Advertisers can deliver their message with va...