Kevel Welcomes Ad Tech Veteran Mark Mannino to Board of Directors, Accelerating Retail Media Innovation
by on 4th Jun 2025 in News
Kevel, the leading retail media technology provider, today (June 4th, 2025) announced the appointment of Mark Mannino to its board of directors. Mannino, a seasoned executive with over two decades of leadership in advertising technology and digital commerce, brings invaluable expertise to Kevel as the company continues to revolutionise the retail media landscape.
As the current president of VidMob and former executive at Amazon and Flywheel, Mannino's experience aligns perfectly with Kevel's mission to empower businesses to create, optimise, and scale standout retail media platforms. His addition to the board comes at a pivotal time for Kevel, following its recent acquisition of Nexta and the upcoming launch of the Kevel Console, a unified self-service platform for both product ads and display capabilities.
"Mark's deep understanding of programmatic advertising, retail media, and data-driven marketing will be instrumental in guiding Kevel's strategic direction," said James Avery, CEO of Kevel. "His track record of driving innovation at scale while maintaining a sharp commercial focus is exactly what we need as we continue to push the boundaries of what's possible in retail media."
Mannino's appointment reinforces Kevel's commitment to providing retailers with flexible, customisable, and privacy-first technology. His expertise will help shape Kevel's approach to key initiatives, including:
- Expanding Kevel's Retail Media Cloud™ capabilities, offering ultimate flexibility for retailers to create bespoke ad solutions.
- Enhancing Kevel's unified offsite strategy, enabling retailers to extend their reach across search, social, and display channels.
- Accelerating the development of AI-driven audience segmentation and real-time decisioning tools.
- Strengthening Kevel's position as the most secure and privacy-compliant retail media tech provider.
"I'm excited to join Kevel's board at such a pivotal time for the company and the retail media industry," said Mannino. "Kevel's API-first approach and commitment to empowering retailers with full control over their retail media tech stacks sets them apart in the market. I look forward to contributing to Kevel's mission of helping businesses build, level up, and scale their retail media networks."
With Mannino's guidance, Kevel is poised to further accelerate its growth and innovation in the retail media space. The company's focus on providing comprehensive solutions that drive performance and revenue growth, coupled with its rapid implementation capabilities, positions Kevel as a future-ready partner for retailers looking to optimise their advertising strategies.
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