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Event Video

The Evolution of Retail Media - ATS London 2025

Retail media has emerged as a vital growth channel for retailers and marketplaces, transforming how businesses leverage their first-party data and ad technology to create sustainable revenue streams.

Filmed at ATS London 2025, James Avery, CEO and Founder of Kevel and Henry Stokes, Head of PayPal Ads UK, chat to Ciaran O’Kane (Co-Founder and Advisor of ExchangeWire), to unpack the rapid evolution of retail media networks and how independent ad tech is driving deeper advertiser engagement, AI-powered innovation, and operational control.

Kevel

Kevel is powering innovative, flexible ad tech infrastructure APIs that fuel its Retail Media Cloud™. This unique offering empowers multi-brand retailers to launch differentiated retail media networks that improve the shopper experience while...
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